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Disney to cut spending sharply on traditional TV programming

Walt Disney Co. will cut its investment in programming for traditional TV networks “quite significantly” as consumers shift to streaming, Chief Executive Officer Bob Iger announced Wednesday.

Iger said linear channels like ABC still serve as important marketing tools, reaching older viewers who don’t watch series like “Abbott Elementary” on Disney’s streaming platform. Stated.

Still, Iger said at Moffett-Nathanson’s 2024 Media, Internet and Communications Conference in New York that the goal is to “significantly reduce investment in content, especially for traditional networks.” .


CEO Bob Iger
CEO Bob Iger said linear channels like ABC continue to serve as important marketing tools to reach older viewers. AFP (via Getty Images)

As for Disney’s theme park business, Iger said he expects it to continue to grow, but probably not at the same rate as in recent years.

“We’ve had double-digit revenue growth in this business for quite some time, which is unusual,” he said. “But I think we are also realistic in that achieving double-digit revenue growth into the future is not necessarily achievable.”

Disney shares closed 2.5% lower at $102.77 on the New York Stock Exchange.

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