Elon Musk teased the launch of X TV on Monday as the billionaire looks to further transform what was once Twitter into an “everything app.”
In a 12-second clip that Musk shared with
No other details about the new venture were disclosed, and Musk did not provide a caption for the video, which racked up more than 14.2 million views within three hours of being posted.
But Musk already announced last month that X would expand into an app “identical” to YouTube’s TV service for smart TVs.
Linda Yaccarino, head of X, acknowledged the initiative last week, posting on the platform: She said, “Soon, we will be using the X TV app to deliver engaging content to smart TVs in real time.”
Yaccarino added, “This will be your go-to companion for high-quality, immersive entertainment experiences on larger screens,” although the exact release date is still unknown.
But the executive said users can expect a “trending video algorithm” to stay up-to-date on popular content, a “cross-device experience,” “enhanced video search,” and videos organized by subject. Ta. artificial intelligence.
When The Post reached out to X for comment, a spokesperson declined to give a launch date for X TV.
X TV is part of Musk’s larger effort to make it a “everything app” similar to China’s WeChat, combining features such as instant messaging, social media, mobile payments and video conferencing.
Tesla’s CEO is already looking to recruit popular YouTuber MrBeast to post videos on X as the billionaire moves further into video.
MrBeast (official name Jimmy Donaldson) posted a 20-minute feature on the social media platform showing how creators can profit financially from X, similar to YouTube.
A week after Donaldson posted a video on X test-driving a car worth $250 million, he has amassed nearly 160 million views and over 5 million engagements, including likes and more. He revealed that he had earned a staggering $263,655, which included interactions with ” commented.
He also had a deal with disgraced former CNN anchor Don Lemon, who was scheduled to debut a new show exclusively on X on March 18 before being fired. .
It wasn’t immediately clear why Musk so rudely canned lemons just days before the show’s debut, but the journalist reportedly asked for an astronomical wish list during contract negotiations. That included a free Tesla Cybertruck and a $5 million advance on top of his $8 million salary. It includes a stake in a multibillion-dollar company and the right to approve changes to X policies related to news content, according to documents reviewed by the Post.
In fact, hints that X TV was coming came after the company declared: blog post It announced earlier this year that it had pivoted from its text-based roots and is “now a video-first platform,” noting that users can upload long-form videos to the platform.
According to a blog post shared in early January, users watch videos on X in 8 out of 10 user sessions.
