Concerns Over Treatment of Female Athletes in Broadcasting
The governing body for Europe has acknowledged that female athletes are negatively impacted by how their presentations are broadcasted.
Recently, the European Broadcasting Union released a detailed report suggesting that broadcasters should refrain from using camera angles that contribute to the “sexualization” of women.
According to Glenn Killane, the EBU’s general secretary, this sexualization, stemming from specific camera choices and editorial decisions, poses a significant issue in sports. The organization aims to address this concern.
To further this cause, the EBU put forth new guidelines on how to film women’s track and field events. These recommendations include restrictions on certain camera angles, like those capturing a pole vaulter from below the bar or long shots of female athletes, as well as views focusing on their lower bodies.
Immediate backlash followed from the public regarding these guidelines. One commenter noted, “Great idea. Let’s make women’s sports even less visible,” while another emphasized that the allure of elite athletes is part of their appeal, suggesting athletes should simply wear more covering clothing.
Another perspective highlighted the core issue, with one user questioning why female athletes can’t wear what they choose without worrying about inappropriate camera angles.
In support of the EBU’s stance, two female athletes shared similar views. British Olympic pole vaulter Holly Bradshaw mentioned that cameras often focus on athletes in compromising positions, which can lead to online harassment. Serbian Olympic long jumper Ivana Spanovic added that some angles, compounded by gender stereotypes, cause discomfort and distractions for athletes.
However, critics drew attention to the fact that both Bradshaw and Spanovic had shared images and videos from angles that would be prohibited under the new rules, including photos from near-restricted angles on their social media.
Furthermore, a comment captured the ongoing debate, questioning why male athletes are allowed to wear shorts while their female counterparts are subject to stricter clothing guidelines, with a remark asserting, “This is not a bikini contest.”
This ongoing discussion isn’t new. There has been significant discontent over the bikini-style uniforms for women in track and field, as this issue continues to gather attention with the upcoming 2024 Summer Olympics.
In fact, while many called for changes to the uniform guidelines, it was revealed that prominent sponsor Nike had provided a variety of appropriate options, enabling athletes to choose apparel that aligns with their personal style while ensuring comfort during competitions.
