2026 Super Bowl Concessions: What to Expect
For the upcoming Super Bowl in 2026, fans attending the game at Levi’s Stadium should be prepared for some steep prices. Watching the New England Patriots play the Seattle Seahawks will come with a hefty price tag, and if they want to stay refreshed during the event, they’ll have to plan ahead.
As is typical for the Super Bowl, concession prices are high this year. For those curious, here’s a quick rundown of what to expect:
- Canned domestic beers will go for $17.50, with drafts priced at $22.50.
- Imported beer will cost about $19.
- Cocktails start at $19 for single servings and jump to $32 for doubles; premium liquors are set at $23 and $36, respectively.
- If you prefer non-alcoholic drinks, be ready to pay $8 for water (Aquafina), $12 for a 32-ounce souvenir soda, and $8.50 for Gatorade or Pepsi products.
- Feeling hungry? You can grab sausages for $15, try the Super Hot Chinatown Dog at $20, or enjoy a charcuterie board for $16. All-beef hot dogs, nachos, and pretzel sticks are each priced at $10, while candy options sit at $8, and souvenir popcorn is $15.
Levi’s Stadium’s catering has put together a menu highlighting local favorites. This includes items like Dungeness crab potatochos, an Impossible Rooftop cheesesteak, and an extravagant $180 LX Hammer Burger—a hefty 3.5-pound dish featuring braised bone-in beef shank with a rich demi-glace and Point Reyes blue cheese fondue. Plus, for anyone craving garlic, there’s Gilroy’s Garlic Steak Frites available for $35.
In terms of anticipated sales, the stadium expects to serve 10,000 hot dogs, 8,000 margaritas, and even 5,000 custom fortune cookies during the event.
The silver lining here? Levi’s Stadium operates as a cashless venue, so fans might not grasp the full impact on their wallets until they get home later this month.
These prices reflect a normalization for the stadium, which, based on analysis from Action Network, was positioned around the middle of the pack in terms of game-day expenses before the season began. For instance, a pair of beers during regular season games costs around $22.26—ranking 19th in the league. Four hot dogs tally up to $26.19, which is 9th lowest.
Looking back to the 2016 Super Bowl that was held in San Francisco, prices were notably lower, with domestic beers at $13, premium beers around $15, and souvenir soft drinks at $10. In comparison, hot dogs were priced at $8, pizzas at $10, and nachos at $8.
Last year’s Super Bowl at Caesars Superdome in New Orleans maintained a high price point as well. Water was $7, while premium cocktails shot up to $24, and the signature Voodoo Magic cocktail reached a staggering $59. Fans indulging in local favorites could expect to pay over $30 for a surf and turf po’boy and $18 for a grilled alligator sausage po’boy.
