Simply put
- DDC Enterprise has successfully secured $528 million in funding, as announced on Tuesday.
- The company plans to invest these funds into Bitcoin, aiming to acquire 5,000 BTC over the next three years.
- DDC is among over 140 publicly traded entities that have invested in Bitcoin, the oldest cryptocurrency.
Hong Kong’s DDC Enterprise Limited has wrapped up its $528 million funding, effectively building its Bitcoin Treasury, per a statement made on Tuesday. This aligns with a trend of companies adopting the Software Enterprise Strategy Cryptographic Stacking Playbook.
The firm, listed on NYSE American, has conducted three rounds of securities sales to raise capital. Notable participants in this funding included crypto-focused firms like Anson Funds, Animoca Brands, and Kenetic Capital.
In terms of finances, DDC Enterprise has garnered $26 million through private equity, along with another $25 million via Convertible Notes. It also raised $2 million through private placements, adding $200 million in shares.
Norma Chu, the CEO of DDC Enterprises, remarked that this capital infusion represents a pivotal moment for the company. She expressed confidence in their ability to construct a valuable Bitcoin Treasury and emphasized their goal to become a leading holder of Bitcoin.
The company kicked off its Bitcoin strategy earlier this year, acquiring 138 BTC on June 12. This purchase was made at an average price of $78,582 per coin, considerably less than the current trading price of around $105,693.
DDC intends to continue accumulating Bitcoin while managing its primary business in convenience foods. The brand has a global reach, offering ready-to-eat meals along with packaged foods inspired by Asian culinary traditions, including brands like Omsom, Yai’s Thai, and Nonalimah.
According to Yahoo Finance, DDC shares are trading at $10.59, indicating a slight decrease of nearly 3% in the last 24 hours.
In a broader context, DDC Enterprise’s efforts to bolster its Bitcoin Treasury are reflective of a trend where numerous stock-trading companies are adopting crypto-oriented strategies, similar to the route taken by Michael Saylor’s firm, which began investing in Bitcoin back in 2020 and has accumulated over $63 billion in the cryptocurrency since.
Currently, there are over 140 public companies holding Bitcoin valued at approximately $90.9 billion. The financial model they’re embracing has gained traction over the last year, especially as Bitcoin recently reached record highs of around $100,000.





