Automotive expert Mike Caudill discusses data that proves consumers are not yet ready for a complete transition to electric vehicles.
ford motor corporation aims to further strengthen its position as a leading truck manufacturer, holding three “truck takeover” events at its manufacturing plants on Thursday to celebrate increased shipments of its lineup of new model pickup trucks.
“This is a really special time for us. I’ve been with this company for almost 30 years, and I can’t remember a time when we did what we’re doing now, which is the launch of the new F-150.”At the same time at all It’s also a new Ranger,” Ford general truck manager John Emmert said in an interview with FOX Business.
“we, New F-150 “We are very excited about everything happening with trucks right now, which further strengthens our position as the world’s best-selling pickup manufacturer,” said Emmert. . It’s the world’s best-selling pickup line. ”
“We’re launching the latest version of the Powerboost hybrid. This is a big story for us. Frankly, customer demand for hybrids is through the roof, and we’ve outgrown the hybrid combinations of the 2018 model by about 20x. % on the F-150,” Emmert pointed out.
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2024 Ford F-150 Raptor. (Courtesy of Ford/Fox News)
“Our F-150 Power Boost Hybrid has a 7.4kW Pro Power onboard generator that can power your work site or power your tailgate. , I also used it to power my home appliances when there was a power outage, in my neighborhood,” he added. “The stories we hear from all over the country about how people are using his Pro Power Onboard have been really impressive.”
Emmert said Ford set a record for hybrid vehicle deliveries in the first quarter of 2024, with about 38,000 vehicles sold in the first quarter, an increase of 42%.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| F | ford motor corporation | 13.05 | -0.51 | -3.74% |
“To put this in perspective, if you look at the fourth quarter of last year, that number was about 37,000 people, and across the United States it was about 37,000 people. hybrid sales “We sold about 135,000 units last year, up about 25,000 units from the previous year,” Emmert said. “We expect F-150 hybrid sales to double this year.”

2024 Ford F-150 Lightning. (Photographer: Nic Antaya/Bloomberg via Getty Images / Getty Images)
“I think a lot of that has to do with the tremendous value, flexibility, and some unique features that hybrids offer.Customers are pretty savvy and calculating, and I think a lot of it has to do with the tremendous value, flexibility, and some unique features that hybrids offer. I understand what can be done,” he said. Added.
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The F-150 Lightning is the only aircraft EV option The Detroit automaker released first-quarter sales numbers, showing 7,743 units sold, an 80% increase from the same period last year. This came despite the company suspending shipments earlier this year to conduct additional quality checks.

2024 Ford Maverick. (Courtesy of Ford/Fox News)
The Ford Maverick compact pickup truck also comes in gasoline and hybrid options, and Emmert noted that the Maverick Hybrid is particularly popular. miles per gallon Fuel efficiency evaluation.
“We are selling Mavericks as quickly as possible. The daily supply is very low and the churn rate is very high. Through the first three months of this year, we are actually leading the mid-size pickup segment. ” Emmert said.
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2024 Ford Maverick Compact Pickup Interior. (Courtesy of Ford/Fox News)
The new base model of the Ranger is equipped with a 2.7L EcoBoost V6, which Emmert said is “a huge upgrade from what came before,” and includes new features found on heavy-duty trucks such as Pro Trailer Backup Assist. said. Artificial intelligence helps drivers reverse the truck and align the hitch and trailer.
The rollout also includes a Ranger Raptor variant that will be available for the first time in the United States. It is powered by an EcoBoost V6 with 405 horsepower and 435 pounds of torque. Emmert said the Ranger is currently on sale, adding, “We expect significant growth in the Ranger business again this year.”

2024 Ford Ranger Raptor. (Courtesy of Ford/Fox News)
“We hope to ship more than 100,000 Ford trucks by the end of April,” including the new Ranger and F-150 models, Emmert said. “We’re getting all the inventory flow and, you know, we’re putting new trucks into dealer inventory.”
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2024 Ford Ranger XLT. (Courtesy of Ford/Fox News)
Ford truck pickup event dearborn truck factory Michigan is home to the Kansas City Assembly Plant in Claycomo, Missouri, where the F-150 is built, and the Michigan Assembly Plant in Wayne, Michigan, where the Ranger is built.
“We are celebrating with our dealers, customers, local media and employees,” Emmert explained. “We will highlight America’s love of trucks and leadership qualities with a grand celebration that will include many key voters.”





