Walmart Executive Downplays Tariff Concerns
A former top executive at Walmart recently minimized the dire predictions associated with President Trump’s tariffs, stating that the retail giant is capable of managing costs without raising prices for consumers.
Bill Simon, who led Walmart’s U.S. operations from 2010 to 2014, expressed confidence that the company can handle the challenges posed by a potential trade dispute.
“If you analyze this quarter’s revenue report closely, you’ll see that they’ve actually increased their gross profit margin by 25 basis points in the U.S.,” Simon noted during an appearance on CNBC’s “Fast Money” on Thursday.
“They indicated that their general product category remained flat partly due to single-digit price deflation earlier this year, meaning that many tariff-affected products saw price drops compared to the previous quarter.”
Simon remarked that consumers nowadays are quite resilient and likely able to cope with any price increases linked to tariffs, especially considering the strong job market and decreasing gas prices.
However, it’s worth mentioning that consumer confidence took a hit in May, marking its second-lowest reading as many Americans are anxious that these tariffs might ignite inflation or trigger a recession.
As chairman of Haynes Brand, which operates well-known restaurants like Olive Garden and Longhorn Steakhouse, Simon suggested that some apprehension might stem from company executives fearing that tariffs would negatively impact revenues.
“I’ve heard from a colleague at Walmart recently, and it sounds like their warnings about price hikes and tariffs indicate they may be feeling uneasy,” Simon stated.
While he believes Walmart has a solid strategy to withstand tariffs, Simon pointed out that competitor Target is more exposed because it offers a wider array of non-food products sourced from abroad, suggesting they might face more significant challenges.
On Thursday, Walmart shares dipped by 0.5%. Analysts noted that the potential for rapid and extensive price hikes could be “unprecedented” with retailers preparing to increase prices as tariff-affected goods begin to reach stores.
Despite these challenges, Walmart maintained its full-year outlook but pulled its profit forecast for the current quarter, citing a shifting market landscape.
In contrast to many other retailers that reported a sluggish first quarter, Walmart experienced a surge in sales, as many customers flocked to their discounts and promotions.
By 10:45 AM ET on Friday, Walmart’s stock had risen by 2.3%, reflecting a 9.6% increase in value year-to-date.

