Fox Entertainment and Hulu announced a multiyear content deal Thursday that will see the Walt Disney Co.-owned streaming platform retain streaming rights to a wide range of Fox programming.
The deal includes an expanded marketing agreement for the platform, reportedly worth more than $1.5 billion over four years. according to deadline.
The new agreement builds on the partnership between the two companies. 2 years or morea time when consumer interest in streaming platforms increased and traditional television companies looked for partners to provide their shows and movies.
Under the terms of the new deal, Fox's primetime entertainment programming, including “The Masked Singer,'' “The Simpsons,'' and “Family Guy,'' will continue to be streamed on Hulu the day after they air.
“Our joint marketing efforts, which continue with this new agreement, have produced impressive results and helped viewers find the shows they want to watch, when they want to watch them,” said Hulu General Manager Lauren Tempest. said.
House of Mickey reported its second straight quarter of profits in its streaming business, helped by Disney's efforts to raise prices and crack down on password sharing.
Fox is also seeing significant growth in its own streaming business, Tubi, an ad-based platform that is expected to generate more than $1 billion in revenue this fiscal year.
The deal also includes a renewal that allows Hulu to stream out-of-season episodes of many of Fox's unscripted shows.
