While major cities draw in crowds with their attractions, a new ranking from Booking.com suggests that smaller towns are often the warmest and most welcoming places to visit.
In its latest Traveler Review Awards, the travel platform celebrated the charm of these lesser-known destinations.
Take a look at the top five most welcoming spots across the U.S.:
1. Fredericksburg, Texas
This quaint Texas Hill Country town stood out for receiving the most favorable traveler feedback in the 2026 awards.
Fredericksburg is renowned for its rich German heritage, a delightful Main Street, and is situated near Texas Wine Country. Plus, it has the National Museum of the Pacific War.
Booking.com remarked on the town’s blend of history, adventure, and genuine Southern hospitality.
Reviewers also highlighted local eateries and music venues as significant attractions.
2. Palm Desert, California
Palm Desert secured the second spot, with traveler feedback emphasizing its appeal as a vacation getaway.
The city is known for affording luxury resorts, stunning golf courses, and a picturesque desert landscape in Coachella Valley.
One review mentioned, “There’s something for everyone; it’s a good source of adventure.”
Outdoor activities and nearby parks, including hiking and trips to Joshua Tree National Park, received high praise.
3. Cape May, New Jersey
Cape May’s historic allure greatly influenced its ranking.
Visitors admired the Victorian architecture and beautiful, walkable beaches, often describing the town as charming and well-maintained.
Attractions like Washington Street Mall and Cape May Lighthouse were noted as highlights, alongside leisurely beach strolls and scenic sunset views.
4. Broken Bow, Oklahoma
Known for its outdoor offerings, Broken Bow drew attention for hiking, fishing, and its stunning scenic views.
The city is home to Beavers Bend State Park, idyllic cabin accommodations, and Broken Bow Lake, surrounded by the lush Ouachita National Forest.
One reviewer mentioned the lake’s central role, stating, “The waters and surrounding streams are excellent for trout fishing.”
5. Waikoloa, Hawaii
Waikoloa made it into the top five, with visitors lauding its serene ambiance and breathtaking vistas.
This village features luxury resorts, championship golf courses, and striking lava rock landscapes along the Kohala Coast.
Guests appreciated the walkable environment, cozy accommodations, and proximity to shops and restaurants, with one review noting, “You can stroll around, and if you have to drive, there are ample parking options at the local shops and dining spots.”
Ben Harrell from Booking.com highlighted the quality lodging available in these destinations like Fredericksburg, Palm Desert, and Cape May, emphasizing the commitment of their partners to provide excellent experiences across the country.
