2026 Milan-Cortina Games: A Home for Athletes

The 2026 Milan-Cortina Games will feature an Olympic village, serving as a home for the athletes competing in the Winter Olympics. These athletes are among the best in the world, striving to create unforgettable moments.

Meanwhile, the team at Getty is dedicated to capturing countless lasting moments. As the official photography agency for the International Olympic Committee (IOC), they work tirelessly to ensure everything is documented with clarity and precision.

Preparation is Key

Throughout the Olympics, surprises are bound to happen. As events unfold in the arenas—both literally and figuratively—there are also spectators, including celebrities, politicians, and VIPs. It’s essential for the Getty team, comprising photographers, editors, and support staff, to remain prepared for any eventuality.

This entire process fascinates me. Given Getty’s capability to consistently produce high-quality content, it’s clear a massive amount of planning goes into their work. Mike Hyman, who is the vice president of global sports at Getty Images, mentioned that preparations for hosting the Olympics had been underway for four years. There are fundamental elements to establish, variables to consider, and challenges to anticipate. Yet, even when a surprise appearance from someone like Snoop Dogg may require a quick shift in focus, Hyman and his team are accustomed to handling unexpected situations, thanks to their experience.

Creating stunning still images to capture these moments requires dedicated practice and strategic execution. Ultimately, it all comes down to the thorough planning that Mike referred to. Getty photographers and staff are highly trained and possess a comprehensive understanding of the sports and events they cover, guaranteeing that the world is focused on these key moments.

Reflecting on Getty’s involvement in sports and the Olympics led me to some personal thoughts. There’s a common saying about life’s fleeting moments. While I don’t want to be too pedantic, isn’t every moment fleeting? They all pass, just like that, at precisely the same speed. I get the emotional weight behind the phrase, but life is happening in real-time.

This brings me to appreciate what Getty contributes even more. We admire the photos they create, yet it’s the care, effort, and attention to detail that allows them to turn fleeting instances into lasting memories. At Getty, we’re not just a group focused on delivering exceptional photography; we’re dedicated to freezing time, preserving those memories. They function as documentarians, making timeless moments possible.

So, consider this when you watch a luge race, marvel at a figure skater’s stunning performance, or witness a puck hitting the back of the net. Events unfold quickly, and while our memories may blur, their essence endures.

Getty embodies the determination to save those moments. They are the torchbearers of memories in the vibrant setting of Milan-Cortina.