Amid the growing threat of misinformation posed by explosive technology, Google is asking all “all verified election advertisers” if their ads use artificial intelligence. “Clearly disclose,” the tech giant said.
Company’s Updated policy on political content – Takes effect in November, one year before the 2024 presidential election – Ads that use “inauthentic and synthetic content” must be “clear and conspicuous” in “places likely to be noticed by users” ” require notice. People and events that appear real or realistic,” Google said Wednesday.
“Over the years, we’ve made election advertising even more transparent, with disclosures that we ‘paid for’ and a public ads library that gives people more information about the election ads they see on our platform. ,” a Google spokesperson told The Theater. i will post on thursday.
“Given the growing prevalence of tools that create synthetic content, we are extending our policy one step further to advise advertisers if their election ads contain digitally altered or generated material. has decided to require disclosure.”
Google’s decision comes amid warnings from other big AI companies that the technology could be used to undermine elections.
Microsoft, the backer of OpenAI and its wildly popular ChatGPT, on Thursday launched what it believes to be a network of fake Chinese-controlled social media accounts that are using artificial intelligence to try to influence US voters. The researchers announced their discovery.
A Chinese embassy spokesman in Washington said accusations that China was using AI to create fake social media accounts were “ridden with prejudice and malicious speculation,” and said that China was criticizing AI for its secure security. He said he insisted on using it.
Political ads using generative AI tools such as ChatGPT, DALL-E and Google’s own Bard are already being deployed, including deepfake images of Donald Trump resisting arrest and his wife Melania yelling at the police. is also included.
President Trump was also pictured hugging Dr. Anthony Fauci In June, Republican presidential rival Ron DeSantis posted an AI-powered campaign ad during the COVID-19 pandemic.
President Joe Biden has also been the target of several AI-powered ads, including Vice President Kamala Harris after the Republican National Committee won reelection for a second term in April. It also includes an ad showing the president celebrating.
In the 30-second clip, Mr. Biden and Mr. Harris cut to a harrowing scene in a Chinese invasion of Taiwan, a U.S. bank shutdown, and a crime-infested city.
OpenAI head Sam Altman previously warned he was “uneasy” about the company’s technology’s potential to disrupt elections, a “serious area of concern” that required federal regulation. said.
There are currently few regulations governing the use of AI in the United States, and just last month the Federal Election Commission began a process that could lead to regulation of AI-generated deepfakes in political advertising.
Senate Majority Leader Chuck Schumer will also host an AI summit next week with tech luminaries.
Biden has warned that free AI could pose a threat “to our democracy,” but strangely in July he also declared that “I am AI.”
