Have you made a New Year’s resolution to get fit and healthy again?
“Good luck,” says one gym owner. Because his gym doesn't have room to accept new members in January.
Gym owner Clayton Lear, 31, says he is turning away potential new members at his gym, Ascendancy Fitness, even though this is the busiest time of the year. He told Fox News Digital in a phone interview on Saturday, January 4th. I’m signing up on New Year’s Eve,” he said.
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There is a clear reason for his unusual stance.
He told Fox News Digital that the goal is to protect existing gym members and people who have been practicing fitness for years from the influx of new members.
According to one gym owner, people who go to the gym for the first time in January often lose the will to keep their New Year's resolutions and quit quickly. (St. Petersburg)
He says enthusiastic January hires often end up leaving as their intention to stick with their New Year's resolutions wanes.
Leah also said, “I don't want to cause trouble to all the existing members who have been together for a long time.''
“I don't want to focus on the negative over the positive. The response has been overwhelmingly positive,” he told Fox News Digital on Saturday about his gym news.
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“The vast majority of people appreciate the fact that we did this and understand why we did it,” he said. “We've always prioritized the membership experience. That's very important to us.”
For those who criticize his gym as an “unwise” business move, he says, “the opposite is actually true.”
Ascendancy Fitness Leadership Team. Clayton Lear is on the right and his business partner Jack Bramhall is on the left. “We have always prioritized the membership experience,” Lear told FOX News Digital. (Ascendant Fitness)
“Our first priority is our members, and they value what we do,” he said.
“Obviously, we've had some inquiries about participation. Like I said, as soon as you take something away from people, they want more of it. But that's why we've done things like this. That's not why I did it.”
“The only negative reaction people have is a case of 'I was going to attend, but now I can't.'
“We wanted to break the mold,” he also told news agency SWNS.
“We're taking an unconventional approach and trying to protect our existing members. That's the most important thing for us,” he said.
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This gym is located in Warrington, Cheshire, England, about halfway between Liverpool and Manchester.
His gym currently has about 650 members. One-day passes will also be provided for those who wish to exercise there.
Above is the Ascendancy Fitness gym. Owner Leah said the fitness industry is “a great industry” and “we try to help people achieve all their fitness and health goals.” (Ascendant Fitness)
Leah said she hoped her gym's decision would encourage people to join gyms throughout the year, not just in January, when people flock to venues to make ambitious New Year's resolutions. Ta.
He said the fitness industry is a “great industry” and that “we try to help people with whatever fitness and health goals they have.”
Gym owners said the only negative reaction to the membership block was from people wanting to join.
“We try to help people achieve all their fitness and health goals,” the gym owner said. (St. Petersburg)
“The only negative reaction people have is, 'I was going to participate, but now I can't,'” he said.
He also told SWNS, “I say to those people, 'You should have joined earlier.'”
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This is not the first time a gym or health club has banned new members in January.
As previously reported by Fox News Digital, luxury fitness club Equinox will ban new members on January 1, 2023.
One gym owner said, “I didn't want to inconvenience all the existing members who have been going for many years.'' (St. Petersburg)
This was part of the “We Don't Speak January” campaign, which discourages short-term New Year's resolutions and encourages long-term commitment.
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Melissa Kender, a certified personal trainer and strength coach in Pennsylvania, said that every trainer's “main passion” is leading a healthier lifestyle and developing sustainable habits, as previously reported by Fox News Digital. should be about guiding others to build long-term success.
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Ascendancy Fitness' Leah said the gym will likely reopen to new members in February, although a specific date has not yet been confirmed.
“Obviously our plan was to avoid an influx in January,” he told Fox News Digital.
Fox News Digital's Angelica Stabile contributed reporting.
