The Harris campaign plans to spend $3 million on Spanish-language radio and organizing efforts targeting Hispanic voters in battleground states as Hispanic Heritage Month begins.
“Hispanic Heritage Month is an important time to celebrate the richness and diversity of Hispanic communities across the country,” Julie Chavez Rodriguez, campaign manager for the Harris-Waltz campaign, said in a press release. “It also marks an important time for us to continue to remind Hispanic voters of the importance of this election, how crucial their vote is in determining the outcome of this election, and how crucial it is to defeating Trump and his anti-Hispanic policies.”“
She is next month “This will be a key part of our aggressive campaign to make the case to voters for Vice President Harris.”
The radio initiative will include investments in Spanish-language radio stations to support existing bilingual television efforts, the announcement said. 96% of Latinos I listen to the radio every week.
This initiative also includes strengthening our bilingual phone banking program and messenger program. It educates the Latino community about the election and provides digital content about reproductive freedom from Latino activists and organizers.
As part of the effort, VP Harris and her running mate, Minnesota Governor Tim Walz (D), plan to attend events such as baseball games, boxing matches and Mexican Independence Day celebrations in key states including Arizona, Nevada, Pennsylvania and Wisconsin.
Harris is also scheduled to speak at the Congressional Hispanic Caucus' annual conference on Sept. 18. Her policies will focus on fostering middle-class Hispanic families, the press release stated.
Latinos con Harris-Waltz will be holding an event in Michigan with Rep. Chuy Garcia (D-Ill.), who will travel to Minnesota on Sunday to celebrate Mexican Independence Day.
Chavez Rodriguez also He will appeal to 500,000 Latino voters next month.
A recent poll published by Unidos US and conducted by BSP Research revealed that since Harris became the Democratic nominee, the Democratic Party's policies have gained support among Hispanic voters, with 59 percent supporting Harris and 32 percent backing former President Trump.
