Vice President Harris’ campaign announced Saturday that it will spend at least $370 million on digital and TV advertising between Labor Day and Election Day.
The paid media offensive will run for nine weeks, beginning on September 3, and will target battleground voters with ads that highlight Harris’ personal story, her take on powerful interests, her focus on the needs of the American people and the contrast between her policies and those of former President Trump.
The campaign plans to spend $200 million of the $370 million on digital advertising, which it believes will be the largest digital ad spend in the history of U.S. politics, according to a memo from deputy campaign managers Quentin Fulks and Rob Flaherty.
The remaining $170 million will be spent on television advertising, the team said, during high-viewing moments like NFL, WNBA, NBA, NHL and MLB games, season premieres of Grey’s Anatomy and The Golden Bachelorette, Wheel of Fortune, Jeopardy, Abbott Elementary and Survivor.
The campaign also plans to buy Fox News bookings to expand its influence, spending eight figures on national television slots in addition to investing in battleground states, according to the memo.
“The Harris-Waltz campaign’s advertising strategy is designed to cut through the fragmented media environment and reach the voters who will decide this election,” Fulks and Flaherty said.
The post-Labor Day spending spree builds on a $190 million media offensive the campaign launched in the final weeks of August.
