If you’ve ever wanted to smell like mayonnaise all day long, now’s your chance.
Condiment brand Hellmann’s announced Tuesday that it’s teaming up with Titans quarterback Will Levi to release a cologne, aptly named “Will Levi’s No. 8.”
Parfum de Mayonnaise, which costs $8 a bottle (containing 30 milliliters of cologne), was launched after Levi’s, who made headlines for his habit of adding a dab of mayonnaise to his coffee ahead of the 2023 NFL Draft, struck a deal with the brand last year to get a “lifetime supply” of the condiment.
“At the heart of this fragrance is a bold mayonnaise note.” The website states:“The creamy, slightly tangy scent adds an unexpected twist, reflecting Will Levi’s bold personality. The mayonnaise accord gives the scent a rich, smooth texture, making it complex, memorable and intriguing.”
The scent also contains hints of lemon, parsley, vanilla, and, in a nod to Levi’s seemingly eccentric habits, a hint of coffee.
Last year, Hellman’s and Humphreys Street Non-profit Nashville coffee shop According to The Tennessean, the two companies have teamed up to develop a drink called “Mayo Mocha.”
“The fragrance wouldn’t be complete without a hint of coffee, reminiscent of Will’s signature mayonnaise-flavored coffee,” the website reads. “The coffee note brings depth and warmth with a powerful, slightly bitter edge. It adds a comforting and approachable touch, and grounds the fragrance in a sense of authenticity and strength.”
Bottles of the perfume already sold out on Tuesday and will be available again on Wednesday.
As for his play on the field, Revis is coming off a freshman year in which he started nine games and threw for 1,808 yards and eight touchdowns.
In the Titans’ preseason-opening win over the 49ers on Saturday, Revis led two touchdown drives and completed 4 of 5 passes for 35 yards.
“We still have some areas to improve on, but that was our No. 1 goal and I feel like we did a good job,” Revis told reporters.
He and the Titans now hope to improve on their 6-11 season in 2023.
