The House Judiciary Committee celebrated a “huge victory” this week after Japanese companies said they would not pursue plans to restructure the judicial system or create a new version. advertising association He is said to have been involved in censorship and boycotts of conservative media companies.
“Following the Commission’s investigation into Dentsu, a newGarm,” “Dentsu has indicated to the committee that it will not pursue the 'Dentsu Union' initiative,” and “will not pursue any other initiatives with similar objectives,” the committee said.
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The committee touted this as a “huge victory!” In the post of X.
The committee began by investigating the Global Federation of Advertisers and its Global Alliance for Responsible Media (GARM) initiative. Dentsu also became a founding member.
Congressman Jim Jordan and GARM (Getty Images)
The commission found GARM's “collusive activities” and it was eventually disbanded.
At the time of its operation, GARM was an association of advertisers, advertising agencies, online platforms, and advertising technology companies that claimed to be creating standards for media advertising. But the House Judiciary Committee has privately discussed how GARM could prevent conservative news outlets and platforms from receiving advertising dollars, after becoming an “X” under Elon Musk's ownership. He revealed that he was working on a boycott of conservative voices and Twitter.
GARM, the Global Alliance for Responsible Media, has drawn the ire of the House Judiciary Committee. (Fox News Digital)
Musk and video-sharing platform Rumble eventually sued GARM for illegally boycotting companies, including X, but GARM was dissolved soon after.
The House Judiciary Committee sent a letter to Japanese company Dentsu this month as part of its oversight of the adequacy and enforcement of U.S. antitrust laws.
Congressman Jim Jordan walks through the Longworth House office building. (Anna Rose Leyden/Getty Images)
The Committee then learned that Dentsu was beginning the process of launching a new alliance of the world's largest marketers, the Dentsu Alliance, with “significant similarities to GARM.” The Dentsu Union was expected to “aim to foster substantive and sustainable investment in trusted news.”
However, Dentsu responded this week by vowing to cancel the restructuring.
Tesla and SpaceX CEO Elon Musk listens to Republican presidential candidate former President Donald Trump speak at a campaign event in Butler, Pennsylvania on October 5, 2024. (AP Photo/Alex Brandon)
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“Dentsu claims that its recently announced research project with the 614 Group is or is intended to be some kind of effort to revive the now-disbanded Global Alliance for Responsible Media (GARM), which raises anti-competitive issues. “We appreciate the opportunity to allay concerns. We must do nothing more than promote journalism in all its forms,” Dentsu General Counsel Susan Zoch said in a statement to committee chair Jim Jordan. Sent a letter to the Republican Party of Ohio.
“Recognizing the confusion that has surfaced around this initiative, Dentsu has chosen not to pursue this initiative, known as the 'Dentsu Union,' nor to pursue initiatives with similar objectives,” Zoch said.
Zoch said the new project's research “aims to provide advertisers and the news industry as a whole with insight into how best to optimize their news ad spend and the potential for increased news ad spend.” “It's something to do,” he said.
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“From Dentsu's perspective, the success of this initiative depended on the support (financial or otherwise) of all stakeholders involved in news, including advertisers and all facets of the publishing industry,” Zoch wrote. Ta.
“To be clear, Dentsu had no intention or understanding that this initiative was an alternative or successor to GARM,” she continued, adding that public reporting about Dentsu’s efforts was “erroneously It is characterized by
