Haley and Hannah Cavinder didn’t experience an identity crisis after wrapping up their basketball careers last year.
Having completed their NCAA eligibility with the Miami Hurricanes, the twin sisters, who were at the forefront of the NIL era in 2021, mentioned they “worked while the iron was hot” to develop their brand internationally.
At 25, they shared insights with The Post about their entrepreneurial journey before engaging in their first live one-on-one match at BetMGM’s Legendary Courtroom this weekend in Las Vegas.
“Starting our own company is a big passion of ours, and we’re launching a project we’ve been developing,” Hannah noted.
While details were scarce, Haley hinted it would focus on “health and fitness and supplements.”
This aligns well with their history, as they have advocated for health and wellness since their high school days.
As Under Armour athletes, they also own the workout app TWOGETHER and co-founded the tequila brand Azucar, which debuted this spring.
“Delving into entrepreneurship is something we deeply care about,” Hannah remarked. “After basketball, I wondered, ‘What’s next, especially as a female athlete?’ It feels like we’re paving the way.”
“Creating a brand the right way opens many doors in business. My girlfriend and I are very passionate about it, so it’s crucial to seize these moments.” Haley voiced appreciation for fellow athletes like gymnast Olivia Dunn and WNBA star Angel Reese, who have thrived during the NIL era.
“My hope is to motivate younger women to see that they don’t have to limit themselves,” Haley expressed. “When you look at what Livi and Angel have achieved, it’s inspiring.”
“We never restricted ourselves. We embraced every opportunity, and I believe you’ll see athletes do that exceptionally.”
Facing negativity online is part of their journey, something they’ve navigated since gaining fame on TikTok during the pandemic.
“With attention comes criticism. It’s essential to focus on the good that outweighs the bad,” Haley reflected.
“I no longer read those comments,” Hannah added.
As Haley prepares to marry Cowboys tight end Jake Ferguson this June, she enjoys sharing their love story with her millions of followers.
“We embrace all the opportunities and put our own spin on them while growing with our audience. I consider it a dream job.”
Recently, Hannah assisted in organizing a joint bachelor/bachelorette getaway to the Bahamas for Haley and Jake.
“It was Jake’s concept for a joint trip. With fun friends, we thought, ‘Let’s head to the Bahamas and celebrate,’ and we did just that,” Haley recalled. “By the second day, I was feeling the theme and was like, ‘I’m here to enjoy this!’”
With both LSU football coach Lane Kiffin and Georgia coach Kirby Smart popping up during their trip, Haley found it amusing that they were all in the Bahamas concurrently. “We played basketball against Kiffin and his family, and they were fantastic. It was fun to be back on the court,” she mentioned.
Haley is relishing her role as a WAG, having appeared in a recent SI Swimsuit issue alongside other NFL partners.
While the sisters won’t be featured in the 2026 SI Swimsuit issue due in May, they feel they symbolize the magazine’s future.
The twins capitalized on their prominence in the NIL landscape, reportedly earning seven figures in 2021 after NCAA regulations changed, allowing athletes to profit from their name, image, and likeness.
The Cavinder sisters rose to fame during the COVID-19 pandemic through dance videos on TikTok, amassing 4.5 million followers on their joint account. Their individual Instagram accounts also attract nearly 2 million followers.
They stressed the importance of maintaining creative control while collaborating with brands. “Building long-term relationships and having creative oversight has been significant for us,” Hannah explained. “We’re continually exploring new paths and challenging ourselves.”
This weekend, the twins will step back onto the basketball court for a live matchup, courtesy of BetMGM.
“We’ve never competed live in one-on-one, so this feels like a full-circle moment,” Haley said. “For the Court of Legends, the court felt like a speakeasy with its LED setup, and the lineup looks amazing.”
Haley and Hannah’s match will be streamed on X, YouTube, and the BetMGM app.
