The brand's Goldfish crackers will soon be renamed to a new name that sounds “more grown-up,” the brand announced Wednesday, sparking a buzz in the snack industry.
The Snack That Smiles Back will be temporarily named “Chili Seabass” as Pepperidge Farm looks to expand its net of potential goldfish customers, especially adults, according to Campbell's Company. That's what it means. CNN Reported.
Goldfish changes its iconic name – for 'more grown-up' snack lovers https://t.co/uBhauBcJMu pic.twitter.com/lgSjEAqzZP
— New York Post (@nypost) October 23, 2024
The paper said Goldfish said the “more adult” name was intended to “emphasize that Goldfish Crackers are not just for children.” This brand isgirls dinner” — or the hodgepodge of snack foods a woman might eat when dining alone — are cited as reasons for the rebrand.
“We know that goldfish are the symbol of lunchboxes, but the truth is they're loved by snack lovers of all ages. So for a playful keepsake, we've added our iconic cheddar crackers to , we gave it a new name that's fun and mature,” Goldfish Vice President Daniel Brown told CNN.
The name for Chilean Seabass has not been finalized. The undersea snack brand stressed that its traditional brand goldfish bags will remain on store shelves “now and in the future,” the newspaper reported. Only bags labeled as Chilean Sea Bass will be accepted. available It will be available for purchase online for one week starting Wednesday. (Related: Kmart to close last full-scale store)
According to CNN, Goldfish was originally released as a bar snack for adults in 1962. It wasn't until the 1990s that the brand pivoted and marketed goldfish as a playfully packaged snack for children.
“With so many new brands creating trendy-looking, better-for-you versions of the snacks that consumers loved as kids, this is a time when consumers are using their favorites as inspiration for copycat products.” I think it clearly shows that we need to be reminded of the classics,” said Nate, founder of Express Checkout. Rosen told CNN.
The Daily Caller has reached out to Campbell's Company for comment, but has not yet received a response.
