Instagram may be taking on Tiktok with a new app.
Social media platform head Adam Mosselli told staff this week that they were considering launching another app for its short-form video feature, the reel. Informational reportQuotes people who heard the statement.
Meta-owned companies are trying to capitalize on the uncertainty of China-owned Tiktok in the US.
In January, President Donald Trump issued an executive order suspending the ban on Tiktok for 75 days to find US buyers. The extension will end on April 5th.
Meta had previously tried to launch a standalone video sharing app called Lasso to Rival Tiktok in 2018, but was later shut down after failing to gain traction.
Instagram is currently moving swiftly to migrate so-called “Tiktok refugees” to meta-owned apps.
last month, Mosseri announced A new app called Edit, a video editing utility that can replace the video editing app Capcut owned by bytedance – this It was banned again Along with Tiktok.
[リール]New features on the tab allow you to see which friends you like or comment on in the video, similar to the old, chaotic Instagram Activities tab that was removed in 2019. Furthermore, Meta is testing highly anticipated features on the reel, so users can pause the video with just a tap on it.
Mosseri also shared that he is considering the highlights of his moving stories in the grid, and instead of keeping them as circles at the top of his profile, he created separate tabs, just like individual tabs in reels and tagged photos.
Also, the profile grid on Instagram now displays all posts as rectangles in a 4:5 ratio rather than squares.
The meta-owned company is currently offering creators a large cash bonus to post reels to Instagram. Offers range from $10,000 to $50,000 per month.
