Jenna Bush Hager says her young daughter doesn’t just rinse and repeat.
of mother of three children She admitted on Today that her daughter Mila, 10, is one of the thousands of Gen Alpha kids who are hooked on the controversial skincare trend.
“It seems like all kids under the age of 12 are obsessed with skin care,” USA Today says. Story” co-host Hoda Kotb prefaced a conversation about kids experimenting with skincare products popularized through TikToks.
“My kids want even that little headband,” Bush Hager said of the bubble headband that went viral after being worn on social media.
“Let me just say up front, I have kids who are into skin care. They don’t have cell phones. They don’t even have iPads. So it’s happening and it’s spreading. …”
“At school?” Kotub asked.
“Well, I think it’s spreading from TikTok, but it’s spreading into the pores of our culture,” Bush Hager argued.
Although the former eldest children do not have social media, Bush Hager said she learned about the skin care trend through a friend.
“My daughter Mila told me that she went to Target with a friend yesterday. And she said, ‘Look what I bought.’ How cute is this mini Aquaphor? ” she recalled.
“I thought, ‘Where have you come from?'” And she said, “Why don’t you care?” Why don’t you care when I tell you about the scrubs I bought? ”
“I say, ‘Mila, you don’t need it. Look at your beautiful skin. You don’t need that,'” Bush Hager explained.
She continued, “My kids don’t spend hundreds of dollars at Sephora, but they go to CVS and Target.”
Kotb, the mother of daughters Hailey, 6, and Hope, 4, wondered why young people were hooked on so many products they didn’t need, like acids and retinol.
“But where’s Barbie? Where’s Nintendo?” she begged to know. “It’s so weird to me that their playground is the drug store where we used to go when we were little, like Toys R Us.”
Bush Hager continued to place blame on the younger generation being influenced by what they see on social media.
“My kids don’t have TikTok, but they’re still into it,” she said. “Their friends get TikTok, and it becomes the foundation of our culture.”
