Jeremy Piven Discusses Ari Gold’s Potential in Today’s Hollywood
Jeremy Piven, who portrayed the outspoken and politically incorrect agent Ari Gold in the series *Entourage*, believes the character could still find relevance in today’s Hollywood, despite the potential risks of being “canceled.” He reflected on this when speaking to FOX News Digital.
Piven, who played Gold for the entirety of the show’s eight-season run, finds the idea of Gold navigating contemporary society an intriguing comedy concept. “I think that’s a great comedy premise,” he remarked. Gold, characterized by his brashness and usually over-the-top antics, was often involved in outrageous situations—like taking work calls at funerals or having intense outbursts, especially during therapy sessions.
Despite Gold’s abrasive personality, Piven noted that the character also had a softer side, showing devotion to his family and loyalty to his assistant, Lloyd. “How would that guy react today? Perhaps he’d be misunderstood? I think that could make for some rich comedic material,” he suggested.
Another aspect that Piven mused on was the impact of social media on today’s culture. He mentioned that the real-life Ari Emanuel, who inspired Gold, has successfully adapted to the changing landscape, pointing out how some personalities today—like the Paul brothers—have mastered the art of utilizing social media to transition between various fields. He acknowledged the ongoing relevance of attention in our current social media climate.
Although *Entourage* concluded in 2011 long before the #MeToo movement, Gold’s storyline faced significant challenges during its final season, where disrespectful behavior jeopardized both his career and personal life. Piven’s portrayal of Gold received critical acclaim, earning him three consecutive Emmy Awards.
Switching gears, Piven has been actively performing stand-up comedy across the U.S., Canada, and Australia. He finds excitement in adapting his performance to different audiences, recalling an extraordinary moment when a man openly expressed anti-Semitic views during one of his shows. “It was certainly a unique experience,” he shared.
Piven attributes much of his comedic style to his late mother, who was his first acting mentor. He fondly reminisced about how their home fostered a humorous environment where anything could be said, provided it was funny. “Funny is a shared experience,” he emphasized, highlighting the importance of authenticity in both comedy and acting.
In a world that can often seem serious, Piven feels that laughter is more necessary than ever. “We need to navigate these times with humor. It’s a privilege to express ourselves through comedy, and I believe it makes us better in other areas, like acting,” he concluded.





