Jutta Lierdam Claims Gold at 2026 Winter Olympics

Dutch speed skater Jutta Lierdam has made headlines after winning gold in the women’s 1,000m event at the 2026 Milan-Cortina Winter Olympics, potentially earning her a seven-figure salary.

Last Monday, Lierdam set a new Olympic record, and in a surprising moment post-race, she unzipped her racing suit, revealing a Nike sports bra underneath her FILA outfit. This might just enhance her chances of securing a lucrative endorsement deal with Nike, noted advertising specialist Frederic de Raat, who heads a marketing agency focused on female athletes.

Lierdam, 27, clocked in at 1 minute 12.31 seconds, surpassing the previous Olympic mark set by her teammate Femke Kok, who took silver at the last Games. Interestingly, the thrill of her victory was reflected when she raised her arms in celebration, hinting at her brand connections. Nike’s official Instagram account posted a celebratory image of her, accentuating her achievement with a caption about her record-breaking speed.

Olympics Overview

Just days before, Lierdam had secured a silver medal in the women’s 500-meter event, finishing behind Kok, who set her own Olympic record during that race. Lierdam’s time was slightly slower, about 0.66 seconds off the new record of 36.49 seconds established by Kok.

In the aftermath of her successful races, she shared a moment with her fiancé, boxer Jake Paul. They celebrated by posting a playful video of themselves dancing in a luxury car, capturing the joy of such a remarkable achievement and their recent engagement in Italy.