Vice President Harris’ presidential campaign has set aside $370 million to spend on advertising in battleground states eight weeks before Election Day.
The Harris-Waltz campaign suggested in a memo Saturday that $170 million in TV bookings will begin arriving in key battleground states starting Sept. 3.
The remaining $200 million will be allocated for use by digital platforms such as Hulu, Roku and YouTube.
The campaign aims to maximize its impact by airing it during sporting events and television premieres, which are high-viewpoint and expensive, according to the memo.
The ads will also run on Fox News in an effort to garner support from Republican voters who remain skeptical of Trump.
Former President Trump had a summer fundraising lead over Biden, but Harris’ rise to the top of the list has attracted hundreds of millions of dollars in new donations, giving Democrats a significant financial advantage in the final stages of the campaign.
Trump’s relatively cash-strapped campaign has only secured ad space in Pennsylvania and Georgia since Labor Day, according to media tracking firm AdImpact.
Recent polls have shown Trump and Harris in a close race in all key battleground states, but the former president has consistently received higher marks on immigration and the economy, two issues that are likely to have a major impact on the final outcome.
With post wire
