Katie Feeney has brought a staggering 14 million social media followers to ESPN as a creator focused on sports and lifestyle content.
Recent graduates from Pennsylvania have contributed to various ESPN social and digital channels, and some will be featured in studio shows like “Sunday NFL Countdown,” “Monday Night Countdown,” and “College GameDay,” as noted in an ESPN press release from Monday.
“Feeney offers fans a personal, lifestyle-oriented perspective, merging onsite access with elements of fashion and culture,” the press release stated.
With 7.6 million followers on Snapchat and 1.2 million on Instagram, Feeney shared her excitement in an Instagram video while on the Set of “Get Up” in New York. “Hey, do I have a microphone I can borrow? I might need it this season,” she said in a collaborative post with ESPNPR. “How about soccer?”
Feeney graduated this past June with a bachelor’s degree from Pennsylvania.
She joined the Creative Artists Agency (CAA) earlier this year in January.
“From covering games at Pennsylvania to being part of such a major platform in sports, this journey has been fantastic,” Feeney mentioned. “I grew up watching sports with my family. Now, I’m honored to contribute to the storytelling that connects ESPN with millions globally.”
This move is part of ESPN’s strategy to resonate with younger audiences and enhance its social media presence.
Feeney is regarded as one of the most influential creators in the sports arena.
In February, she partnered with sports star Caitlin Clark and Gatorade to host a football drill competition.
She was also involved in covering the Super Bowl in New Orleans this year.
Notably, in 2022, Feeney became the first social media correspondent for the Washington NFL team and was invited by YouTube to serve as the official correspondent for Super Bowl LVI.
She has also been seen covering the Oscars and participating in Fox Sports’ “Big Noon Kickoff” as well as ESPN’s “ESPY Awards.”
Over the years, she has collaborated with several brands, including Google, T-Mobile, and Truist, among others.
