State Farm Returns as Sponsor for New Episodes of “Caddy & the Kid”
After a well-received debut season, BARK BARK and Heartbeat have announced that State Farm® will continue as a sponsor for two new episodes of the YouTube series “Caddy & the Kid.” This series features MLB Hall of Famer Ken Griffey Jr. alongside ESPN Golf Analyst Michael Collins.
The forthcoming episodes aim to build on Season 1’s success, enhancing the show’s unique mix of golf, culture, and celebrity stories, with a focus on major sports events of the year.
The new season begins with highlights from the PGA Championship, golf’s second major, filmed at Streamsong Resort in Florida. Griffey Jr. and Collins will be joined by a lineup of notable athletes and creators, including NFL players Aidan Hutchinson, Travis Hunter, and Emeka Egbuka, former LPGA Tour pro Mel Reed, and golf YouTuber Grant Horvat.
Later in the summer, the series is set to travel to Seattle for an episode inspired by the excitement surrounding the World Cup. In this special segment, Griffey Jr. and Collins explore the city’s vibrant soccer scene with teams like Seattle Sounders FC and Seattle Reign FC. They will also play at famous locations such as Chambers Bay Golf Course, joining U.S. soccer legend Landon Donovan and multiple champions, including Carli Lloyd and Super Bowl champion Jason Myers.
“We’re connecting fans and brands to some of the top athletes during high-profile moments like the World Cup,” remarked Daniel Sattelmeyer, showrunner and creative head at BARK BARK. “The golf course setting gives everyone the freedom to share stories related to these significant events, which is where the real magic happens.”
Fan-favorite Jake from State Farm is back this season, bringing his humor and character to the fairways alongside Griffey Jr. and Collins. His involvement, including personalized content and memorable moments on the course, highlights how State Farm is making its mark in modern entertainment through relatable sports narratives and creator platforms.
Allison Griffin, State Farm’s director of marketing, noted, “The first season of ‘Caddy & the Kid’ demonstrated how sports and entertainment are rapidly merging. The best brand moments feel authentic and integrated into the overall experience. Having State Farm’s Jake on the course in Season 2 allows us to engage in a way that is fun and consistent with our Good Neighbor spirit.”
Mark your calendars for the premiere of Season 2 of “Caddy & the Kid” presented by State Farm on May 14, 2026, on the LOL Network YouTube channel. More episodes are anticipated later this year. Get ready for an exciting ride on the golf course!
