Kendrick Lamar will headline the halftime show at Super Bowl 59 in New Orleans this February.
The NFL and Apple Music made the announcement just hours before the start of the league's first full slate of Sunday games for the 2024 season.
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FILE – Kendrick Lamar arrives at the MTV Video Music Awards on August 27, 2017 in Inglewood, California. (Chris Pizzello/InVision/AP, File)
“Rap music remains the most influential genre, and I'm here to remind the world why: They made the right choice,” Lamar said in a news release.
Lamar is considered one of the greatest hip-hop artists of all time, and he solidified his status in a rap feud with Drake over the summer, but the back-and-forth between the top rappers of this generation is just the tip of the iceberg in Lamar's discography.
He has won 17 Grammy Awards and was the first non-classical or jazz musician to win a Pulitzer Prize for his album DAMN. His final album, Mr. Morale & The Big Steppers, was released in 2022.
Kendrick Lamar will perform at the Austin City Limits Music Festival on Friday, October 6, 2023 in Austin. (Briana Sanchez/American Statesman/USA TODAY Network)
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Lamar's “Not Like Us” stayed at No. 1 on the Billboard Hot 100 for two weeks.
Roc Nation founder Jay-Z called Lamar a “once-in-a-generation” artist and performer.
“His deep love of hip hop and culture shapes his artistic vision,” said Jay Z. “He has the unmatched ability to define and influence culture around the world. Kendrick's work transcends music and his impact will be felt for years to come.”
Las Vegas, Nevada, February 12, 2024. Wilson an official Duke University football with the Super Bowl LIX logo during the Super Bowl Hosting Committee handover press conference at the Super Bowl LVIII Media Center at the Mandalay Bay North Convention Center. (Kirby Lee – USA Today Sports)
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The 59th Super Bowl will be held on February 9th at the Caesars Superdome, home of the New Orleans Saints.
The Associated Press contributed to this report.
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