JM Smucker CEO Mark Smucker told “The Claman Countdown” that the company is passing cost savings on to customers.
Consumers will no longer be able to purchase Knott's Berry Farm brand jams, jellies, jams and cookies at grocery stores.
The Knott's Berry Farm Foods website, operated by JM Smucker Company, includes a message: “The Knott's Berry Farm® brand has been discontinued and is no longer sold.”
The theme park of the same name in Buena Park, California, is owned by Cedar Fair. Knott's Berry Farm's online marketplace still exists today, where people can purchase their favorite products trademarked under “Berry Market.”
Knott's famous shortbread cookies with jam centers are available for purchase at the park itself. FOX11 reported.
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Boysenberry Pie a La Mode from Mrs. Knott's Chicken Dinner Restaurant at Knott's Berry Farm in Buena Park, California. (Leonard Ortiz/Digital First Media/Orange County Register via Getty Images / Getty Images)
JM Smucker Company told FOX Business in a statement, “The decision to discontinue Knott's Berry Farm products reflects our continued evaluation of our portfolio and ensures we are directing resources to areas with the greatest growth potential.” This is consistent with our strategy to “We are grateful to our brand’s fans and look forward to continuing to serve them through our other products.”
According to its website, Knott's history dates back to the 1920s, when Walter and Cordelia Knott came to farm 20 acres of land. Berry Stand and Mrs. Knott's Chicken Dinner Restaurant followed. In 1940, Walter His Knot began building a ghost town to entertain hungry guests lined up, and a theme park followed.
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Knott's Berry Farm skyline view. The grocery store brand has been discontinued by JM Smucker Company. (image/image)
Saturday, November 4, 2023 at Knott's Berry Farm Theme Park, owned and operated by Cedar Fair Entertainment Company, located in Buena Park, California. (Eric Thayer/Bloomberg via Getty Images)
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The Knotts brand was partially sold to Conagra in 1995 and then became owned by JM Smucker Company in 1998.
One of Knott's Berry Farm brand jams, seedless raspberries, is still available for purchase in 16-ounce jars on the JM Smucker Company website at the time of publishing this article.
