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Krispy Kreme and Pop-Tarts plan a trio of ‘unexpected’ mashups: ‘Crazy good’

you donut I want to miss this.

Krispy Kreme has announced its first-ever collaboration with Pop Tarts, bringing three new and quirky options to the dessert chain's shelves, but only for a limited time.

It's called the “Crazy Good” line.each new donut reflects the flavor of the widely-loved Pop-Tarts, which are already available at participating locations.

Krispy Kreme has released three new donuts in collaboration with PopTarts. business wire

“Krispy Kreme and Pop Tarts are partnering for the first time, and we think the results will be very positive,” said Dave Skena, Krispy Kreme's chief growth officer. “Krispy Kreme and Pop-Tart fans will rejoice to kick off the year with this delicious collaboration!”

The first is frosted strawberries dipped in shortbread icing and filled with strawberry filling. The outside is topped with shortbread, sprinkles, strawberry drizzle, and strawberry pop tarts.

The photo shows Krispy Kreme's strawberry pop tart flavored donuts. business wire

Next up is the Frosted Chocolate Fudge Donut, which combines chocolate icing, brown buttercream, and crushed frosted chocolate fudge pop tarts.

Finally, we topped the brown sugar cinnamon donut with brown sugar cinnamon cream cheese flavored buttercream. Covered with frosted cinnamon roll pop tarts.

“Pop-Tarts aren't just for toasters, they can inject culinary creativity to delight consumers,” said Jessica Waller, general manager of Pop-Tart's parent company Keranova Away from Home. Ta.

“Krispy Kreme has done an incredible job bringing this opportunity to life, combining the iconic donut and popular Pop-Tart flavors to create a truly one-of-a-kind experience for fans of both brands.”

This is the first time Krispy Kreme and PopTarts have collaborated. Bloomberg via Getty Images

Waller added her own excitement to having the two flavors crossover “in an unexpected way.”

This collaboration is available for pick-up and delivery for individual orders or orders of dozens.

Some retailers also deliver Krispy Kreme donuts in boxes of six.

The new donuts hit Krispy Kreme stores on Monday, January 6th. On sale for a limited time. christopher sadowski

In late December, pot tarts became a social media sensation during the fun-filled college football bowl game between Iowa State University and the University of Miami, Florida.

The Cyclones' victory was thrilling enough, but the spotlight was on a recent postgame tradition in which the winning team chooses a life-sized Pop-Tart mascot to eat inside an oversized toaster.

“The marketing company that made the Pop-Tart bowl a cultural touchpoint deserves a miniseries made about it.” 1 fan posted on X.

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