LGBTQ activists on Monday called for a new campaign to chastise those who give in to public pressure while warning business leaders not to listen to dissent.
As reported by Breitbart News, the call to action comes after Target announced last week that it had removed merchandise and moved Pride displays to the back of certain stores in response to public outcry. belongs to.
APs report California Senator Scott Weiner (D-San Francisco), a member of the LGBTQ caucus, led a call for businesses to stand firm by pledging to:
We need a strategy for how to deal with companies under tremendous pressure to throw LGBTQ people under the bus.
We tell American corporations, if you are our ally, if you really are our ally, be our ally not only when it’s easy, but when it’s hard. You have to send a clear message that you need it.
Target is just one example of a company that has come under constant criticism over the past few weeks for openly promoting an awakened gender ideology and LGBTQ agenda. make up It’s just a fraction of the US population.
Customers voted with their feet and wallets, ignoring Target stores nationwide.
This is downright morbid. https://t.co/y0IXCZQXA6
— Breitbart News (@BreitbartNews) May 27, 2023
As Breitbart News reported, Target’s shareholders subsequently lost $9 billion in stock market value after embracing an LGBTQ agenda that included transgender advocacy.
Victoria Cobb, president of the Virginia Family Foundation, a conservative faith-based group in Richmond, said she remained concerned about the impact of the “Pride of Target” exhibit on children.
In a statement obtained by the Associated Press, Cobb said, “Target is telling children to be dissatisfied with their bodies, putting ideology above investor interests, and being hostile to parents. We are paying the price for creating the in-store environment.”
Bud Light is also still dealing with the ramifications of partnering with transgender influencer Dylan Mulvaney, who posted a photo of a beer can with his face on Instagram in April. .
Anheuser-Busch’s Bud Light is sponsoring the upcoming Cincinnati Pride Parade as sales continue to plummet following a boycott after the company partnered with transgender activist Dylan Mulvaney. is one of the brands https://t.co/Gpbp2GUGbw
— Breitbart News (@BreitbartNews) May 28, 2023
In the face of ensuing customer backlash and a national boycott, the company said it had “never intended to participate in a divisive debate.”
Bud Light’s parent company, Anheuser-Busch, has tripled its marketing spending in the US this summer in an attempt to recover losses directly attributable to the now-cancelled campaign.
