Scott O’Neill Advocates for LIV Golf Investments
Scott O’Neill is actively encouraging potential investors to consider opportunities with LIV Golf. During a conversation with Sportico, he highlighted significant advantages of investing, particularly emphasizing the potential tax benefits from billions in net operating losses.
He stated, “Our net operating losses are substantial—well into the billions.” He added that businesses operating in both the US and the UK could find “incredible tax opportunities.”
O’Neill’s support for LIV Golf has become increasingly important since the Saudi Arabia Public Investment Fund (PIF) decided to stop its financial backing after the 2026 season. He pointed out multiple reasons for investing in the league during this challenging period. These reasons include golf’s global appeal, promising business development prospects, and the notable franchise value associated with prominent teams and players like Bryson DeChambeau, Jon Rahm, and Cam Smith.
Reports suggest that LIV Golf is currently trying to secure funding ranging from $250 million to $350 million to ensure its survival beyond 2026. While DeChambeau has shown complete commitment to the league, other players, such as Brooks Koepka and Patrick Reed, have initiated returns to the PGA Tour.
Recently, LIV Golf informed its employees in the US and the UK about the possibility of layoffs as it seeks ways to navigate the lack of PIF funding. A Worker Adjustment and Retraining Notification Act (WARN) notice is in the works, which is required for companies with more than 100 employees to notify staff about potential layoffs at least 60 days in advance. Similar regulations exist in the UK.
In June, there were indications that funding might run out sooner than anticipated. With LIV Golf planning four more events, including one at Trump National Golf Club Bedminster in August, there are questions about the league’s viability. An executive mentioned, “I don’t think anyone really knows… LIV Golf doesn’t know if or when PIF will cut off the funds.”
