We’re not necessarily our best selves when we wake up at 3am to watch the Tillys play.
However, one eagle-eyed Olympics fan spotted a glaring error in Channel 9’s coverage of the Paris Games.
And it was staring right into our weary eyes all the while.
Now we’re left wondering how the network managed to miss this obvious blunder, and how it got through multiple approval rounds in the first place.
Marketing experts criticize Olympic logo fail
When users open the 9Now app, they will see the Olympics logo.
Apparently so…
“The original Kiki‘ pointed out on TikTok earlier this week that the logo looks “weird” compared to how he remembers it.
“Did you miss the Olympic rebranding of the five rings?” she asks her followers in the video.
She then takes the official logo that was used from 1986 to 2010 and compares it to the current official logo.
The current version has changed a bit, with the rings being a bit thinner, but she points out that the rings are still “solidly interlocking,” which she says is an essential feature of the design.
Kiki then switches to the 9Now home screen on her iPad and says “What’s this?”, zooming in on a noticeably different looking Olympic logo.
The rings are much thinner than her other two previous logos and are “stacked” rather than interlocking.
“I think your designer created five circles that aren’t a logo,” she says with a laugh.
“I’ve been looking at it for the last two days asking myself, ‘What’s wrong with this?’ And now I’ve seen it up close and personal…yeah.”
“Submitted to Canva”
The video has since been viewed more than 180,000 times, with commenters equally perplexed.
2024 Paris Olympics
One person joked: “Looks like an intern did it.”
“I think this was stolen from a 5th grade project about the 2008 Olympics. Made with paint,” joked another.
“Oh my goodness I can swear something is wrong,” a third chimed in.
“This is definitely giving Canva a 😩😩,” another commenter replied.
“They don’t work together at all, each circle is just stacked on top of the other from right to left,” another TikTok user agreed.
And the comments continued, with many people continuing to point out flaws in the design.
“The yellow ring should be behind the black ring and the green ring should be in front of the black ring… nooooo,” one viewer pointed out.
“Even the Olympics are feeling the cost of living crisis. 😂 We need to save money,” another concluded.
