Fashion in the Heart of History
Pope-themed events are all the rage right now. At the Gothic Palais des Papes in Avignon, which dates back to the 14th century, the atmosphere hums with the thrill of a cinematic event, blending the grandeur of Vatican history with modern fashion.
The central courtyard, one of the largest medieval buildings in Europe, exuded an air of elegance and tradition. It featured 400 chairs, all with tall backs and lavish cushions, arranged for an elite audience that included Bridget Macron, Cate Blanchett, Pharrell Williams, and other notable figures who seemed to fill the space with a certain buzz.
In the preview, designer Nicolas Ghesquière described his collection as akin to Part Arthur’s iconic Part Heim. Interestingly, Daniel and Este Heim were present, almost seeming like a medieval spirit observing from the walls. Ghesquière noted, “There’s definitely a medieval vibe, but there’s something futuristic as well.”
Last year, Ghesquière chose a venue tied to personal memories rather than its papal significance, recalling his participation in the summer Experimental Theatre Festival. He remarked, “Dressing up is like a performance that everyone engages in. I find that aspect of fashion really fascinating.”
Ghesquière, now in his 11th year leading Vuitton, has made a significant mark, and he suggests a certain allure exists in this historic site linked to belief. The setting underlines Louis Vuitton’s prominence, as it remains LVMH’s leading fashion brand, generating about $88 billion (£65 billion) in revenue for 2024. Hosting celebrities in a Gothic palace aligns with the grandeur that the 14th-century pope would have appreciated.
The luxury sector isn’t just about high-priced handbags; it’s about projecting status, taste, and class—attributes amplified by taking over the UNESCO-listed Palais des Papes. Louis Vuitton plans to support a new architectural lighting project, intending to illuminate the palace’s façade as night falls.
This season’s looks featured short tunic dresses paired with knee-high boots, drawing inspiration from both medieval knights and contemporary festivals. The evening showcased a striking metallic gown with bishop sleeves, adding to the event’s charm.
Having maintained his prominence in fashion for two decades, Ghesquière skillfully blends historical and futuristic themes into a modern context. He believes that to create something classic, innovation is essential, saying, “If you want to create a classic, you have to make something new first.”
With his contract with Louis Vuitton extending until 2028, Ghesquière represents a stable force in an ever-changing industry. Just moments before the show began, he expressed excitement for the upcoming Paris Fashion Week, teeming with new designer launches. “October is really thrilling. Fashion is explosive. It should always embrace change,” he stated.
