LSU’s Olivia Dunne is charting a path for after college, even as NIL money continues to pour in

LSU gymnast Olivia “Livi” Dunn has seen her popularity soar over the past few years, thanks in large part to social media.

She first appeared on TikTok around 2020, initially showing off her participation in gymnastics competitions. Over time, Dan's content has evolved, and she's started sharing more about her life outside of the gym. Her dancing videos and skit-style clips seem to have increased her following on the platform.

Her popularity has made her a sought-after ambassador for several brands. Dunn has earned millions from name, image and likeness (NIL) contracts. In July, Dunn announced that she would be returning to college for a fifth season. Social media posts She's “not Dan yet.”

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As Dan prepares to compete at the NCAA level next season, he also has his eye on the future.

She had a feature story in Sports Illustrated last year talking about the opportunities she could have to advance her career after leaving Baton Rouge.

Olivia Dunn announces decision to return to LSU

“I [Sports Illustrated] It’s something you can continue after college,” Dan said. New York Post.

“I think it's important to build a strong brand that will last after you graduate. And [SI Swim] I don't even want to call it a partnership because they're like family to me. It's been amazing.”

Dunn also said she hopes her own success in the NIL will inspire the next generation of female college athletes, and she has created the Livvy Fund, which focuses on mentoring female student-athletes at LSU as they pursue NIL contracts.

Olivia Dunn of the LSU Tigers warms up at Dickies Arena on April 20, 2024 in Fort Worth, Texas. (Chris Parent/LSU/University Images via Getty Images)

“Girls don't know where to start,” Dunn said, “because that's half the battle sometimes. And if you're a woman, it's really important to take full advantage of your NIL while you're in college, because in most women's sports there aren't a lot of pro leagues after college.”

“So I definitely want to do something. [in NIL] After I graduate from LSU, I want to be more active overall, hopefully outside of LSU, educating people and helping girls. … I've always loved sports, so I definitely want to do something in the sports field.”

Olivia Dunn of the Louisiana State University Tigers before a game against the Florida Gators at the Stephen C. O'Connell Center on February 23, 2024 in Gainesville, Florida. (James Gilbert/Getty Images)

Dunn is one of the athletes featured in Prime Video's six-part documentary series “The Money Game,” which explores how LSU stars navigated their NIL years. In addition to Dunn, former LSU quarterback and current Washington Commanders rookie Jayden Daniels, Tigers basketball star FrauJay Johnson and WNBA star Angel Reese are also featured in the limited series.

Dunn said the documentary series would show viewers a decidedly less glamorous side to her life than the one she presents on social media.

“I feel like social media can really glamorize and really glamorize a life that isn't always like that,” she said. “It was just raw emotion and I think that's what viewers want to see. They want an inside look at how we balance sports, school and now NIL.”

Dunn added that while her refusal to compromise remains ingrained in her psyche, she is also optimistic about the future.

“We have this mindset of never settling. We just want the next thing. We're always excited about the future. I feel like that's both a blessing and a curse,” she said.

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Companies that have partnered with the star gymnast include well-known brands such as Raising Cane's, American Eagle, Nautica and Microsoft.

Dunn has 8.1 million followers on TikTok and over 5 million on Instagram. She is dating Pittsburgh Pirates rookie pitcher Paul Skenes.

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