Lucid recently presented a concept for a two-seater robotaxi that lacks both a steering wheel and pedals. Alongside this, the electric vehicle manufacturer has initiated subscriptions for its new self-driving technology during an Investor Day Event on Thursday.
This announcement suggests a solid commitment from Lucid towards fully autonomous vehicles, potentially bringing it into direct competition with Tesla’s Cybercab as industry players push toward a future without drivers.
Notably, just last month, Tesla revealed that its first CyberCab rolled off the production line at its Texas Gigafactory.
Tesla has plans to start mass-producing the CyberCab in April.
Lucid claims that the operational costs for its two-person robotaxis will be reduced by 40%, with an efficiency of around 5.5 miles per kilowatt-hour.
However, the company hasn’t shared specific details about the schedule or pricing yet.
Lucid appears to be adopting a dual strategy by collaborating with other firms on robotaxis while simultaneously selling electric vehicles that offer similar self-driving features.
This year, the company also teamed up with Uber and Nuro to develop a robotaxi using its Gravity SUV.
Known primarily for its luxury sedan, the Air, Lucid is also working to introduce a more budget-friendly mid-sized EV platform to reach a broader audience.
Monthly subscriptions start at $69
The monthly subscription fees for Lucid’s self-driving technology will vary from $69 to $199 based on the self-driving features chosen by the customer.
Competitors like Rivian and Tesla have also transitioned to subscription models in recent months, demonstrating a growing emphasis on software and consistent revenue sources.
Recently, Tesla shifted to a $99 Full Self-Driving subscription plan, which means vehicle owners can no longer make a one-time purchase for this feature.
Musk has stated that the $99 per month charge would rise as the capabilities of the Full Self-Driving system advance.
Meanwhile, Rivian is set to roll out its Autonomy+ driver assistance system, priced at $49.99 monthly or $2,500 for a one-time purchase, effectively undercutting Tesla’s fees.
