Luxury fitness club TMPL moving in at 200 Madison Avenue

Even in a year of low-volume rental activity, landlords are making meaningful capital upgrades to their properties and new non-office tenants to meet the needs of the post-pandemic era.

George Comfort & Sons at 200 Madison Ave. Between East 35th and 36th Streets, the next stop is TMPL’s new flagship store.

The 26,000-square-foot ground-floor and basement fitness mecca, Manhattan’s sixth location, boasts “dedicated to a ritual that enhances your overall well-being.”

The asking rent for the ground floor was $100 per square foot.

Jamestown and Loeb Partners and domicile partner Comfort have managed the stately 750,000 square foot 1925 vintage tower for over 50 years. Working with architecture/design firm Vocon on his $20 million relocation that includes a redesigned entrance, a brightened Madison Avenue lobby and his 11,000-square-foot 10th-floor amenity center .

The new lobby takes some cues from the building’s second lobby, which runs north-south between 35th and 36th Streets, but it cannot be duplicated.

The magnificent Neo-Renaissance space with its polished marble walls, terrazzo floors and gilded stucco ceilings was named a Precious Interior Landmark by the Landmarks Preservation Commission in 2021.

92% of the tower is leased to tenants including Havas Health, Spectorgroup, Greater NY Mutual Insurance and the charity Surdna Foundation. Office asking rents are around $70 per square foot.

Peter S. Duncan, CEO of George Comfort, commented:

The landlord was represented in-house by Duncan, Matt Coudart and Andrew Conrad. TMPL was represented by Neil Seth, Kenji Ota, Kathryn Cruz and Jennifer Konefsky of Cushman & Wakefield.

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