Lyft stadium rides rose in 2023 on Taylor Swift, Beyonce, sports

Lyft said stadium rides were “boosted” last year by high-demand concerts and sporting events.

The rideshare company said Tuesday that “high-attendance stadium” events such as Taylor Swift’s “Ellas Tour” show, Beyoncé’s “Renaissance” performance, and U.S. Open and NFL games have exceeded the number of stadium drop-offs on its platform. He announced that he had contributed to recording the In 2023, it will increase by 35% compared to the previous year.

Late last month, Lyft reported The overall amount of lift cities experienced when Swift came to town was on average 7.6% higher than normal. The company said pop stars also saw an increase in drop-offs at hotels, restaurants and public transportation, with hotels seeing the largest average increase of 27% among these three categories.

Both Swift and Beyoncé have begun their long-awaited world tours in 2023. Swift’s tour grossed $1.04 billion, making it the first billion-dollar tour, while Beyoncé’s tour grossed $579.8 million, Pollstar reported in December.

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Meanwhile, the US Open tennis tournament was held from August 28 to September 10 last year. Most of the NFL’s 272 regular season games were played during 2023, along with the regular season games of the 2022 season and the end of its playoffs.

“What we’ve seen over the past three quarters is that people are getting out more and connecting with the world around them. They’re commuting to work, traveling, going to events, gathering with family and friends. ” Chief Financial Officer Erin Brewer said in Tuesday’s announcement. Earnings calls. “Based on what we’re seeing and hearing, we expect these trends to continue and remain healthy as a result of the rideshare landscape.”

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Lyft provided a total of 709 million rides through 2023, including 191 million in the final quarter of the year.

A Lyft decal is placed on a car in the pickup area at JFK Airport in New York City on April 28, 2023. Ride-hailing app Lyft announced that it will lay off 1,072 employees, about 26% of its workforce.our dismissal (Michael M. Santiago/Getty Images/Getty Images)

Competitor Uber has previously attended concerts by Swift and Beyoncé.

“Swifties and BeyHive are both entering ‘formation’ and it’s not going to be a ‘brutal summer’ with @uber accompanying them,” Uber CEO Dara Khosrowshahi said in August. Posted. “Averaging more than 3,000 rides per show, we’ve helped hundreds of thousands of fans take ‘Ready For It’ to ‘Run the World.’

Beyoncé performs on stage during the Renaissance World Tour at SoFi Stadium in Inglewood, California on September 1, 2023. (Kevin Mazur/Wire Images for Parkwood/Getty Images)

He highlighted the work of one driver in Dallas. According to Uber’s CEO, the driver has taken the Swifty to the stadium 40 times.

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Khosrowshahi also said Swifties and Beyhive members tipped Uber drivers four times more generously.

The comments from Lyft and Uber come as many Americans opened their wallets to experience concerts, sports and other live events last year as society continued to return to normal life after the pandemic.

According to the report, spending on “audience entertainment” such as live entertainment, movie theaters, and sports in the United States will reach $98.6 billion in 2023. Bureau of Economic Analysis. Live entertainment accounted for $53.3 billion and sports accounted for $34.7 billion.