Ashley Waldman is the founder of Jubilee, a newly fired child milk from Austin, Texas. Like many other parents across the country, Waldman said he feels increasingly worried about his child's daily sugar consumption, especially from his everyday products that are often suspected of containing sugar.
When sailing milk to his eldest son, diagnosed with autism, Waldman struggled to get his child interested in glass without Hershey's chocolate syrup, as the sensitivity to food texture and flavor created obstacles.
“I was comforted because I felt, 'Well, at least she's got milk,'” Waldman told Fox News Digital. “Of course I didn't feel good about sugar.”
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So Waldman, a former product manager for YouTube, enlisted a father, a veteran in the drinks industry, to ask questions and answers to his father's daughter.
She also began studying parents' perspectives on the milk industry to best position sugar-free milk seasoned with “secret” vegetables in the market.
Ashley Waldman, former product manager on YouTube, came up with the idea for Jubilee when he was separating his eldest son from breast milk. (Propagator photo, Austin, Texas)
The consensus showed that low sugar dairy products and plant-based milk alternatives were considered “gloss.”
According to Waldman, the kids didn't like them – and these products went to the bottom of the trash can.
“It's just a waste of money,” Waldman said.
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Waldman brought the idea of a low-sugar, amazingly tasted milk to the beverage formulation company.
He said the product needs to gain strong functional benefits without competing.
Jubilees, a children's milk brand seasoned with secret vegetable ingredients, was launched in February 2025 by a Texas mom. (Propagator photo, Austin, Texas)
“My product solves all my problems,” she said.
Chocolate chip cookies and strawberry shortcake varieties contain 8 grams of protein, 100% vitamins and zero extra sugar, respectively.
They are one of the flavors that Jubilee was featured in late February to consumers.
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“I handed the 11-year-old a chocolate chip cookie and he said, 'Mama, this is so good, we have to get some,'” Waldman said.
Her product launch is “accidental” as it coincides with the Maha movement.
She then shocked the child by revealing the carrots to season them with milk, Waldman said.
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“It was so exciting to see people react because they were surprised, doubted, and because the kids were trying it.
Waldman said the timing of her product launch was “accidental” as it coincides with Make America Healthy Movement.
Jubilee's organic milk comes in a variety of flavors. (Propagator photo, Austin, Texas)
Health and Human Services Secretary Robert F. Kennedy Jr. is leading the charges in this respect to serve in President Donald Trump's second administration.
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“I'm so grateful, so now there's a wide platform that I've been feeling very passionate about for a long time,” Waldman told Fox News Digital.
“Do you normalize giving your kids 22 grams of sugar per 8 ounces of drink every day, multiple times a day?”
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“I'm happy there's more conversation about it,” Waldman said.
“How can someone be angry about it?”
