X has added some major brands to a large -scale lawsuit that claims that the advertising industry group that illegally colluded to boycott the social media platform after being purchased by the billionaire ELON MUSK According to the report.
Formerly known as Twitter, the company added Nestlé, Corgate Palmo Live, Tyson Fus, Shell, Pinte Rest, Lego, and Abbott on Saturdays. ,, Reported by Wall Street Journal。
They are just a part of the brand X's claims that masks purchased a company in 2022 and swear to remove content restrictions to maintain freedom of speech, and then unite to pull out ads.
Immediately after Tesla's CEO started overhauling the platform, the responsible media global alliance (GARM) is an initiative to keep brand advertising from harmful content on a gentle regulatory website -X is a member company. It causes concerns. You can comply with safety standards.
X has argued that the communication has released the “boycott of the continued large advertiser”.
Immediately after the mask acquired a social media company, trouble with the advertiser began. By 2023, major players such as Amazon began to pull their placements, and advertising revenues have dropped sharply.
Other companies that were previously appointed in a lawsuit include CVS, Amazon's social media companies Twitch, CVS Health, MARS, and Danish Power Company Orsted.
Unilever was named in a lawsuit, but was deleted after the reconciliation with X.
When the advertiser jumped over the ship after the acquisition, Musk said frankly said that a company that avoided X could “go to F ** K himself”.
X began a lawsuit in August 2024, and a few days later WFA ended GARM Initiative.
Some companies have returned to X since the mask was working on President Trump's inner circle. For example, Amazon has enhanced the presence of advertising in PlatFrom, according to Journal.
WFA used to miss the organization's point of the organization, and that it was financially broken.
“Galm is a small, non -profitable initiative, unfortunately, its purpose and activities have been distracted, and it is a recent claim that resources and finances have been greatly discharged,” the group said after dissolving the Galm.
