Film Industry Concerns

A survey involving 246 experts connected to cinema owners revealed that more than half believe “traditional cinema experiences” will no longer be a viable business within the next two decades.

In related findings, almost 90% of US exhibition leaders reported their revenues have yet to bounce back to levels seen before the COVID-19 pandemic. A significant majority, 81%, expressed a desire for exclusive theater windows for new films lasting at least six weeks. Additionally, 77% felt that simultaneous streaming releases would negatively affect the theatrical model.

What’s remarkable—at least from the articles in the industry—is that the survey didn’t even address the quality of the films being offered.

There’s been talk about extending the window for community theaters before films become available for home rental or purchase, yet the conversation rarely touches on whether the films themselves are worth watching.

This seems quite absurd. Can organizations outside the entertainment realm discuss consumers, or “dogs,” who aren’t interested in their offerings without reflecting on the quality of those offerings?

Are these individuals out of touch? It raises questions about their awareness.

When a business experiences difficulties, it generally scrutinizes three areas: the quality of the product, pricing, and demand.

In entertainment, it seems many are quick to point fingers at the “demand” aspect without considering the underlying quality. Sure, it’s tempting to blame external factors, but what if the real problem lies in the product itself?

I’ve mentioned this before, but it bears repeating…

If we picture a carnival with ten attractions, where three are profitable but seven aren’t, is it fair to ask why no one wants to visit without examining those less successful attractions?

Clearly, better offerings are needed. The existence of popular attractions shows there is still interest in attending large carnivals—provided the attractions are appealing.

Following the pandemic, some notable films like Inside Out 2, Top Gun: Maverick, and Barbie have achieved remarkable box office success, even breaking records. So, do people really not want to go to theaters anymore?

There’s absolutely still a desire for that cinematic experience, but it diminishes when the quality falters.

It’s common knowledge that film quality has significantly declined compared to what it was a couple of decades ago, even more so compared to the 90s.

This situation resembles the predicament in some struggling urban areas, where ongoing issues persist due to an unwillingness to acknowledge and address root problems—like poor films or ineffective policies. Why? Because admitting fault creates discomfort, leading to a cycle of poor choices.

Could it be that audiences are turned off by certain portrayals? Traditional elements, like sex and sensuality, which have historically drawn viewers, seem to be sidelined. I mean, is it wise to alienate dedicated fan bases from franchises like Star Wars?

In general, films just don’t offer the same enjoyment they once did.

People simply want to watch good movies.

So, maybe it’s time to focus on improving the product instead. Just a thought.