Matthew McConaughey Takes Legal Action Against AI Deepfakes
Actor Matthew McConaughey has made headlines by opposing artificial intelligence through official trademark registration and a lawsuit against creators of deepfake technology. He now stands as the first actor to take such legal measures aimed at protecting his likeness and voice from unauthorized use.
According to the U.S. Patent and Trademark Office, McConaughey has filed eight trademarks that encompass aspects like video, audio, and his public image, including his well-known catchphrase, “It’s okay, it’s okay, it’s okay.” His application features various multimedia elements, including audio clips, photographs, and videos showcasing his direct gaze at the camera.
McConaughey’s goal with this trademark is to safeguard against the unauthorized exploitation of his persona before others can lay claim to it. U.S. law recognizes a “right of publicity,” meant to prevent individuals’ likenesses from being used without their consent. However, the effectiveness of this right can differ depending on local laws. Trademark protections may offer more robust safeguards.
Still, it’s worth noting that there isn’t a legal precedent yet that allows trademarks to block the use of an actor’s voice or image by AI systems. As technology becomes more advanced, many in the creative fields—including actors, musicians, and writers—are increasingly anxious about AI’s impact, sparking a significant conversation on how to defend creators and their works.
Interestingly, some actors have chosen a different route, entering agreements with AI companies. For example, in a surprising move, McConaughey collaborated with an AI firm to clone the voice of fellow actor Michael Caine last November. Yet, the prevailing mood among many in the entertainment industry remains one of concern. Morgan Freeman has even mentioned discussing strategies with his lawyer to prevent unauthorized AI usage.
Numerous other creators have voiced similar worries regarding the influence of AI in their field. Leonardo DiCaprio has commented that while AI might enhance certain forms of entertainment, it lacks the essence of true art. He has expressed fears about job losses within the industry due to AI advancements.
Worries extend to actors like Nicolas Cage, who has articulated a distressing scenario where, upon his death, studios might “steal” his likeness and produce movies without his oversight. Sean Penn has criticized AI as leading to what he calls “human obscenity” in the near future.
Screenwriter Ron Niswaner has echoed concerns about the soulless output that AI could generate, claiming it could eliminate emotional engagement for both creators and audiences. Others, like James Cameron and Ridley Scott, have gone as far as to categorize AI as a potential existential threat to humanity, with Scott labeling it a “technological hydrogen bomb.”
Christopher Nolan anticipates an unavoidable “Oppenheimer moment” with AI, suggesting a critical juncture where the responsibility for AI’s evolution will need to be addressed seriously.
