McDonald’s launches its happiest menu item ever.
Fast food giant Announced Wednesday The company said it would introduce six different collectible cups to tie into its Collector’s Meals in its latest attempt to attract families hit by inflation amid sluggish sales.
The cups feature a variety of brands and characters associated with childhood memories, from Barbie, Hot Wheels and Beanie Babies to Hello Kitty, Peanuts, Shrek and McDonald’s Grimms.
The Collector’s Meal will be available all day starting August 13th for a yet to be determined duration. The Collector’s Meal comes with a Collector’s Cup and an adult meal.
During breakfast hours, sausage McMuffins, egg sandwiches, hash browns, and hot coffee are available.
The rest of the meals come with either 10-piece Chicken McNuggets or a Big Mac with fries and a soft drink.
The burger chain is clearly trying to appeal to younger consumers, who can scan the cup with their phone to access an “augmented reality experience” on Snapchat.
McDonald’s will also be offering in-person experiences: The company announced that it will host two meet-ups for McDonald’s Cup collectors on August 17 in Coney Island in New York and at Santa Monica Pier in Los Angeles.
McDonald’s is betting that by tugging at customers’ heartstrings, they might open up their wallets.
The Collector’s Meal isn’t the first meal set McDonald’s has launched to attract cash-strapped customers.
On June 25, McDonald’s introduced a limited-time $5 Meal Deal that includes a McDouble or McChicken, four-piece nuggets, small fries, and a small drink.
The combo menu was launched on Tuesday, which was McDonald’s busiest Tuesday of the year, with restaurant traffic 8% higher than the average Tuesday so far this year, according to analytics firm Placer.ai.
Throughout the remainder of launch week, visitor numbers were up at least 5% from the year-to-date daily average, according to the data.
The world’s largest fast-food chain also launched “Free Fries Fridays” for app users, offering a free medium serving of fries with any purchase of $1 or more, a promotion that will run through the end of the year.
The “Collector’s Meal” was launched shortly after McDonald’s reported disappointing results last week, including its first sales decline since the early days of the pandemic.
