Mike Binger, president of Gradient Investments, explained to Claman Countdown why he added McDonald’s and Ulta Beauty to his portfolio.
“Technology failure” that affected McDonald’s restaurant And the company’s app on Friday highlights the fast food giant’s growing reliance on technology systems that are becoming increasingly common in the restaurant industry.
Friday’s power outage affected McDonald’s stores in some global markets, including Japan, Australia and the United Kingdom, forcing many to temporarily accept cash only or, in some cases, close permanently. It was done. The company did not disclose the extent of the outage, but its San Antonio, Texas, franchise was unable to accept app or cash orders as of Friday afternoon, 12 hours after the outage began.
McDonald’s said the outage was caused by an anonymous third-party provider during a “configuration change.” The outage occurred shortly after McDonald’s filed its annual report. technology outage.
“We have increased our reliance on technology systems, such as point-of-sale (POS), to support our business operations, including digital and delivery solutions,” McDonald’s said in a Feb. 22 filing with the Securities and Exchange Commission. said.
McDonald’s global technology outage affects restaurants and apps
In a recent regulatory filing, McDonald’s warned of the potential risks of relying on technology platforms. (Photo by Brandon Bell/Getty Images/Getty Images)
“Failures or interruptions in these systems could materially impact our or our franchisees’ operations or our customers’ experiences and perceptions,” the company added.
McDonald’s also Artificial intelligence (AI) Tools installed in the system.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| M.C.D. | McDonald’s Co., Ltd. | 279.07 | -2.92 | -1.03% |
“The artificial intelligence tools we incorporate into certain aspects of our restaurant operations may not produce the intended efficiencies and may impact our results of operations,” the report said.
The outage is unlikely to cause McDonald’s to deviate from its long-term strategy of relying more on technology to increase efficiency and improve business performance.
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Friday’s outage affected the McDonald’s app and some restaurant locations. (Photo credit: Smith Collection/Gado/Getty Images / Getty Images)
McDonald’s is trying to encourage customers to order through digital tools like its own. Mobile apps and kiosksThis accounted for about one-third of the company’s sales in major markets in 2022.
In December, McDonald’s announced a partnership with Google to enable the migration of its computer systems. Global corporate data allows McDonald’s generative AI systems to “better understand the widest range of patterns and nuances,” so that time “will only get hotter,” he said. fresh food. ”
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Approximately one-third of McDonald’s sales in the world’s top markets came from digital platforms such as apps and kiosks. (Justin Sullivan/Getty Images/Getty Images)
Generative AI is already playing a key role in enhancing restaurant operations and marketing to customers through personalized recommendations based on internal customer profiles.
Reuters contributed to this report.
