It’s really perfect.
DAZN adds social media stars to help broadcast and promote Saturday night’s match between two boxing stars, Devin Haney vs. Ryan Garcia, at Barclays Center did.
It was recently announced that Emily Austin, a sports and entertainment host who has recently started dabbling in political commentary, will serve as DAZN’s social presenter throughout Fight Week.
She has been featured on multiple DAZN social channels and interviewed numerous celebrities involved in the game.
Few media outlets have as many fans as Austin, and she gave him one of the most anticipated matches of the year. Austin, host of her own “Hoop His Chat” podcast, judge on Miss Her Universe, and owner of her own skin care company, “People’s Beauty,” has over 2.1 million followers on Instagram. , has her 512.8,000 followers on TikTok.
Much of the development of Saturday’s game has revolved around Garcia and Haney’s constant social media activity and vitriol. To put it lightly, these two edgy people are constantly saying and posting outlandish comments.
Few people know how to leverage social media like Austin. Austin believes dealing with aggressive guys like Garcia and Haney is where he can grow.
“The world of boxing is really chaotic and you have to be very aggressive and aggressive,” Austin told the Post. “Everyone wants a piece of them. Only two players, not an NBA roster, less than 15 players, very little time allotted for questions. You have to be very aggressive. Yes, we’ve done this before, we’ve done Le’Veon Bell vs. Adrian Peterson, we’ve done Bryce Hall vs. Austin McBroom, and this is obviously a bigger match, but it’s a show. I already kind of know the flow…and I think I’m really assertive.”
Austin originally focused on sports, specifically basketball and the NBA, but has recently delved into politics.
She is an ardent pro-Israel activist who has been outspoken since the October 7 Hamas attack and has met with freed former hostages. She became a regular guest on “Gutfeld!” And she has plans to launch her own political show on various social media platforms.
“It’s funny, when I was in college, they asked me if I wanted to do political journalism or sports journalism,” Austin said. “And my answer was, “New politics, obviously sports.” Funnily enough, sports brought me back to politics. I’m starting to use it and I’d like to see it. But naturally, I’ve also been vocal about my politics. Everyone says you have to choose, but I do. I’m just saying, ‘I don’t mean to.’ And I’m here, so something is working. ”
This wide fan base is what many boxing promoters and broadcasters are looking for, and it’s a way to bring new and unconventional fans into the sport who aren’t already hardcore fans.
DAZN and Austin seem like a perfect match.
“When we promote this game, we have an NBA audience, so we can say that people who weren’t planning on going might now watch it because they’ll have a familiar face to encourage them.” said Austin. “Obviously, the more social media is involved, and it’s a pay-per-view, the more you market it, the more fans and hype and drama will surround it.”
