A unique menu item near Indiana University has transformed into a significant fundraiser tied closely to family, food, and football.
The Mendoza Brothers Burger, a Cuban-inspired creation by Indiana quarterbacks Fernando and Alberto Mendoza along with local restaurateur Ed Schwartzman, aims to support multiple sclerosis (MS) research. This effort is in honor of their mother, Elsa Mendoza, who has fought the disease for nearly two decades.
“It’s wonderful to support mothers dealing with MS,” Alberto Mendoza shared. “It’s truly fulfilling to raise awareness.”
As the Hoosiers, under Coach Fernando Mendoza, approach a potential first national championship on Monday against the Miami Hurricanes, many fans unable to attend the game might be enjoying this special burger in Bloomington.
Fernando, the starting quarterback, highlighted how name, image, and likeness (NIL) opportunities can be harnessed for something that transcends personal benefit.
“NIL often carries a negative connotation,” reflected the 2025 Heisman Trophy winner. “People think, ‘Oh, it’s just paying players.’ But I’ve been inspired by so many other players. Let’s channel this for a good cause.”
That cause, he said, is deeply personal.
“All proceeds from that burger support MS research,” he emphasized. “I understand the significance it holds for me… and for my mom.”
The Mendoza Brothers Burger is available at BuffaLouie’s with a partner offering, the Mendoza Brothers Cubano Sandwich, at Gable’s Bagels, both run by Schwartzman.
Each purchase goes straight to MS research. Schwartzman has pledged to donate a portion of the retail price and also match that contribution.
“We’ll donate 20% of the purchase price to fight MS and then also match it,” Schwartzman explained.
Tim Coetzee, president and CEO of the National Multiple Sclerosis Society, praised the collaboration as “a beautiful testament to the strength of Mother Elsa and the community,” noting the effort has raised over $150,000.
Despite initially dismissing the first email from the Mendoza brothers’ management as just another money request, Schwartzman realized it was a genuine initiative. “They wanted to partner with local restaurants for a great cause,” he noted.
The burger reflects the brothers’ Cuban heritage—no ketchup, just a crumbled double patty, grilled onions, Swiss cheese, mustard, and warm ham on a buttered brioche bun. Schwartzman said, “It works. Everything comes together perfectly.”
Fernando also insisted on the name “Mendoza Brothers Burger,” making sure it wasn’t just about him.
The Indiana football program has widely embraced this cause. Kicker Josh Placzek mentioned how the Cuban breakfast sandwich has become a post-practice favorite. “It’s delicious,” he said. “Plus, it supports a great cause.”
Placzek pointed out that the endeavor reflects the Mendoza brothers’ character and familial values. “They’re using their popularity to create awareness and a movement for their mother’s disease,” he remarked.
As football success brings attention to Bloomington, the burger’s popularity grows, transforming game-day crowds into a support system for MS research.
“We continue our fight for a cure,” stated Alberto Mendoza. “I hope my mother will recover one day.”
