Beauty on the Spot?
It’s hard to keep track of all the celebrities mentioning Merit Beauty. Maybe it’s because the brand simplifies makeup routines, which, let’s face it, we could all use more of in our busy lives.
So when they have a once-a-year sale, like the 20% off available before Black Friday, it feels like a good move to grab those beloved products at a discount.
For example, lifestyle icon Martha Stewart highlighted her quick makeup routine earlier this year. In a sponsored Instagram video, she claimed, “It’s easier than making a pot of soup.” Not too shabby, right?
Her secret for that fresh glow? She starts off with the Great Skin Instant Glow Serum, which features skin-loving ingredients like hyaluronic acid and niacinamide for brightness and hydration.
Another popular item is the Minimalist Perfecting Complexion Stick, which Reese Witherspoon has also relied on for that flawless red-carpet appearance. It doubles as both concealer and foundation, making life just a bit easier.
To finish her look, Stewart uses the brand’s Solo Shadow, Brow 1980 Pomade, Bronze Balm and Shade Slick Tint Lip Oil to create a naturally stunning appearance.
For anyone in the market for a glamorous touch, Cameron Diaz is also a fan of the brand, flaunting their Signature Lip Liner, while Jenna Lyons uses the Signature Lip Lightweight Lipstick at events.
Meanwhile, Sarah Jessica Parker showcased Merit products at the premiere for Season 3 of “And Just Like That.”
As the holiday season nears, you can find customizable sets featuring favorite products, like the Flush Balm, which Hailey Bieber swears by. This season might be the perfect time to stock up on essentials with a 20% discount, but don’t delay—the sale ends on Cyber Monday.
Black Friday FAQs for Savvy Shoppers
When is Black Friday 2025?
Black Friday kicks off on Friday, November 28, 2025. However, it might be wise to start shopping early, as sales often extend into December.
When is Cyber Monday?
The biggest online shopping day hits on Monday, December 1, 2025.
Which is better: Black Friday or Cyber Monday?
This really depends. Sometimes Black Friday sales can offer better availability on popular items like UGGs or Dyson Airwraps, while Cyber Monday can be where you find deeper discounts.
Is it worth it?
Definitely! Both Black Friday and Cyber Monday feature some of the biggest sales of the year on everything from tech gadgets to beauty products.
Where can I find great deals?
If you’re after celebrity-inspired style on a budget or luxurious gifts at a lower price, our curated Black Friday and Cyber Monday lists are the place to go.





