He certainly adds a unique twist to being an “assistant.”
People online have been quite taken with Meta’s new Muse assistant, especially after it received a rather provocative update.
Named Jolly, this character serves as the face of Meta’s Muse AI assistant, which is designed to handle various tasks for users, from sending emails to organizing trips.
The concept was to create an endearing persona to balance out the somewhat ominous tech vibe, setting it apart from less personable offerings from companies like Anthropic.
Thanks to the new Muse Charm, users can take this chubby little assistant—which looks a bit like a cross between a Labubu and a squishy toy—along with them everywhere.
You might think of Jolly as a more advanced version of a Tamagotchi, but there’s, um, a notable feature: its, well, ample physical attributes.
At least that’s how it’s portrayed by Alexandr Wang, who leads Meta’s Superintelligence Labs. He released a bunch of cheeky, AI-made memes showcasing Jolly’s considerable assets, as reported by Futurism.
It seems that even cute AI assistants are cashing in on the old adage—sex sells.
In one of the memes, Jolly winks over its shoulder while subtly showcasing its digital behind. Another shows the character in bed with two men, reminiscent of the famous kiss scene in “Challengers” featuring Zendaya and her co-stars.
Wang also created a cheeky edit placing Jolly over a still of Adam Levine’s infamous texts where he exclaimed, “holy f–k” and remarked on someone’s “absurd” body.
“Some of y’all way too thirsty for Muse,” Wang quipped, perhaps not entirely innocent of adding this twist to the character.
This campaign seems to have captured the attention of many, with plenty of admirers commenting on Jolly’s, um, generous curves.
“Muse is a thirst trap,” remarked one enthusiastic observer, while another jokingly predicted, “I fear an OnlyFans for Muse is coming.”
“I log into X daily just to see new Jolly posts,” gushed a fan.
“I can’t wait to get my hands on this,” stated another admirer.
Some even made their own cheeky memes with Jolly, including a twist on the classic meme featuring a guy staring at a woman while his girlfriend gives him a disapproving look.
While Jolly’s recent sexy transformation might seem a bit over the top, it’s worth noting that Meta just unveiled a feature allowing users to personalize their Muse’s look and even alter its voice.
After this publicity stunt, it seems likely that some users will want to push the envelope even further when it comes to Jolly’s appeal.
