Mark Zuckerberg may be a digital pioneer, but on Tuesday he showed a penchant for analog glitz.
Meta's CEO appeared to be wearing a rare Swiss-made watch that sells for nearly $1 million as he announced the popular Facebook and Instagram apps' decision to eliminate third-party fact-checking. Ta.
On Tuesday, Zuckerberg claimed content moderation on Facebook and Instagram had gone “too far,” wearing an oversized black T-shirt, a gold chain and a luxury Greubel Forsey worth about 1,000 yen on his left wrist. He was wearing a “Handmade 1'' watch. 900,000 dollars, According to a report from Bloomberg.
Swiss watchmakers only produce two to three “handmade” models a year, making them extremely rare and expensive. This handcrafted mechanical watch retails for $895,500 before tax.
Mehta and Greubel Forsey did not respond to requests for comment.
Zuckerberg, who is the third richest man in the world with a net worth of $214.7 billion, according to Forbes, has shown an interest in watch collection over the past year, wearing models from brands such as Patek Philippe and FP Journe.
However, Greubel Forsey says the company only makes a few hundred watches a year, which shows that Mehta is passionate about his collection.
The “Handmade 1” worn by Zuckerberg in Tuesday's video is comprised almost entirely of parts made by Greubel Forsey, a process that takes hundreds of hours of painstaking manual labor. .
“It’s great to see someone who has played such a pivotal role in shaping the modern digital landscape and lifestyle show true appreciation for today’s most traditional approach to fine watchmaking.” Michel Niedegger, CEO of Greubel Forsey, told Bloomberg.
Neudegger took the helm last year after the watch company decided to scrap plans to increase production and lower the average price of its watches from about $500,000 apiece.
Online retailers sell used Greubel Forsey watches for around $150,000 to $300,000.
