Microsoft CEO Satya Nadella said tech companies are stepping up efforts to crack down on misuse of artificial intelligence after an explicit AI-generated image of Taylor Swift went viral on social media last week. He said there was a need to “act quickly.”
Nadella’s company, which is a major investor in ChatGPT creator OpenAI, called the spread of fake pornographic images of the pop star “alarming and horrifying.”
The Microsoft chief also called for “guardrails” to be put in place to ensure AI is not used for illicit purposes.
“We have to act. And frankly, all of us who work on technology platforms, regardless of what your position is on a particular issue. A world where the online world is safe. If so, I think we would all benefit,” Nadella said. Prior to interview on NBC Nightly Newsairs on Tuesdays.
“So I don’t think anyone wants an online world that’s not completely safe, whether it’s for content creators or content consumers,” Nadella added. “Therefore, we believe we have a duty to act quickly on this matter.”
Last week, Swift’s massive fan base caused an uproar after an AI-generated image went viral on X and other platforms.
The controversy has sparked renewed calls among lawmakers for federal legislation regulating the use of AI “deepfake” technology.
Over the weekend, Elon Musk’s social media platform took the unusual step of blocking search results that include Swift’s name. Even if it’s harmless.
X Company executive Joe Benarroch described the move as “a temporary measure, made out of an abundance of caution as safety is our priority in this matter.”
The ban remained in effect on Monday.
White House press secretary Karine Jean-Pierre called the deepfake trend “very alarming” and said the Biden administration “will do everything we can to address this issue.” .
The controversy could create new headaches for Microsoft and other AI leaders, which already face intense legal, legislative and regulatory scrutiny over the fast-growing technology.
Last month, the New York Times filed a copyright infringement lawsuit against OpenAI and Microsoft for using the magazine’s articles to train AI models.
Swift is reportedly “outraged” by the AI-generated images, and her team is considering possible legal action over the issue, a source said. Daily Mail.
The rise of AI deepfakes could emerge as a key theme when Meta CEO Mark Zuckerberg, TikTok CEO Shou Chew and other prominent technology executives testify before a Senate committee later this week. be.
