Morgan Stanley Introduces Spot Cryptocurrency Trading on E*TRADE
Morgan Stanley has initiated spot cryptocurrency trading on its E*TRADE platform. This new feature enables qualified customers to buy, sell, and hold Bitcoin, Ethereum, and Solana, thanks to a collaboration with digital asset infrastructure provider Zero Hash.
In a statement released on Thursday, Morgan Stanley noted that investors will now be able to see their crypto holdings alongside their traditional stock investments on E*TRADE. It’s important to mention that these digital assets will be managed through linked Zero Hash accounts rather than directly by Morgan Stanley. Additionally, there will be a transaction fee of 50 basis points, and the ability to transfer cryptocurrencies is set to roll out later this year.
“Customers’ needs are changing; they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, E*TRADE’s head. He emphasized that whether someone is buying their first stock or venturing into cryptocurrencies, the goal is to provide them with confidence and trust as part of the Morgan Stanley family.
This launch is part of broader enhancements to the platform, which also includes retirement planning tools, fractional share trading capabilities, an updated IPO center, and new features aimed at active traders.
Chad Turner, from Morgan Stanley’s Wealth Management Platforms, remarked, “With the launch of cryptocurrency trading, we are pushing forward our digital asset strategy and offering new services to clients in a more integrated way.”
This rollout follows a series of crypto-focused initiatives from Morgan Stanley earlier in the year.
In January, the company made a statement to the SEC regarding a Spot Bitcoin and Solana Exchange-Traded Fund, indicating steps towards offering branded crypto investment products. By April, they were considering tokenization and had also introduced digital asset tax management tools. As part of these efforts, they unveiled a money market fund designed for stablecoin issuers to manage their reserves under the GENIUS Act.
Initially, Morgan Stanley had disclosed plans to incorporate virtual currency trading on E*TRADE by September 2025, with support for Bitcoin, Ethereum, and Solana through Zero Hash. This latest development completes that objective, adding direct spot trading of cryptocurrencies to their brokerage platform, which is actively expanding its digital asset offerings.
