Controversy Surrounds UK MP’s AI Initiative
A recent decision by a UK lawmaker to create an AI chatbot to engage with constituents has sparked both support and notable backlash regarding technology’s place in governance.
Mark Seward, a newly elected MP, was overwhelmed by over 6,000 messages in just his first three months in office. Faced with the challenge of managing this influx, he looked to technology for help. Thus, “AI Mark” was born—an artificial intelligence chatbot designed to interact with residents of Leeds South West and Morley, his constituencies. Promoting the innovation on social media, Seward encouraged constituents to “try the AI Mark,” claiming it was vital to embrace AI to avoid falling behind in today’s fast-paced world.
However, this initiative triggered immediate criticism. Many on social media expressed concerns, claiming it made communication less accessible. One commenter pointed out the irony: “In effect, you make it less accessible to your members than it already was.” Another individual labeled it as an “awful, lazy, ecologically irresponsible idea,” citing the environmental concerns stemming from extensive AI operations.
Amidst the backlash, supporters of the AI Mark argue that the technology is intended to enhance access rather than restrict it. Jeremy Smith, CEO of Neural Voice—the company behind the AI—stated that the goal was to ensure the office remains accessible to its constituents, especially noting the limitations of one person’s time.
AI Mark mimics Seward’s voice and accent, aiming to facilitate communication while still emphasizing direct engagement. When users interact with the chatbot, it introduces itself: “Hello, I’m Labour MP for Leeds Southwest and Morley. How can I help you today?” Yet, it has its limitations. When asked about pressing issues facing its constituents, AI Mark admitted it lacked that information. Its responses to policy questions are often careful and generic, reflecting the typical hedging seen in human politicians.
This isn’t Neural Voice’s first venture into politics. The company’s chairman, Steve Endacott, previously created an AI clone named “AI Steve” for a political campaign, even planning to attend voting events based on the feedback from his AI.





